MistyMorning Fitted Sheet, Soft & Premium quality Bedding & Linen, 11''/28cm deep sheet, Egyptian Cotton with 200 Thread Count. (Ochre/Yellow, King)

MistyMorning Fitted Sheet, Soft & Premium quality Bedding & Linen, 11''/28cm deep sheet, Egyptian Cotton with 200 Thread Count. (Ochre/Yellow, King)

ASIN: B0C4GNNKD6
Analysis Date: Jan 23, 2026 (re-analyzed Jan 23, 2026)

Review Analysis Results

B
Authenticity Grade
15.00%
Fake Reviews
3.07
Original Rating
2.80
Adjusted Rating

Analysis Summary

The vast majority of these reviews appear genuine, with approximately 85% showing authentic characteristics. All reviews are verified purchases (indicated by 'V'), which significantly increases their credibility. The reviews display a healthy mix of ratings (5-star to 1-star) with detailed, specific feedback that reflects real customer experiences. The overall pattern suggests organic customer feedback rather than coordinated manipulation.

Strong evidence of authenticity includes numerous reviews with personal context and specific details. Review #2 describes the arrival condition ('beautifully wrapped and unlike some, was not badly creased'), tactile experience ('softness of the fabric was obvious the moment I touched it'), and future purchase intent. Review #5 provides specific product knowledge about fitted corners versus elastic all around, demonstrating genuine user experience. Negative reviews like #7, #13, and #16 offer detailed complaints about pilling, incorrect sizing, and material composition discrepancies that reflect authentic disappointment.

The only concerning patterns appear in a small subset. Review #4 consists entirely of generic video description phrases that appear copied from a template rather than personal experience. Review #9 is extremely brief ('Washes and irons easily') without context, though this could simply be a terse genuine review. These represent a small minority of the total reviews.

Overall, this review set appears predominantly authentic with only minimal suspicious content. The detailed positive reviews reflect genuine satisfaction with product quality, while the specific negative reviews address real concerns about color accuracy, material composition, and sizing. The presence of balanced criticism alongside praise strengthens the credibility of the entire review ecosystem for this product.

Key patterns identified in the review analysis include: Verified purchases throughout, Mix of ratings with detailed explanations, Specific complaints about color accuracy and material composition.

Review Statistics

428
Total Reviews on Amazon
-0.27
Rating Difference

Price Analysis

This appears to be a mid-range fitted sheet with Egyptian cotton at a competitive thread count, but the poor customer rating is a significant concern. Compare prices with established UK bedding brands like John Lewis or Dunelm for similar specifications. Consider waiting for verified customer reviews or a sale price given the rating risk.

MSRP Assessment

Estimated MSRP: £45-£65
Source: Market research
Amazon Price: Unable to compare

Market Position

Positioning: Mid-range
Alternatives Range: £25-£120
Value: Egyptian cotton at 200 thread count offers reasonable quality for the price, though the low rating suggests potential quality concerns.

Buying Tips

Best Time to Buy: Best prices often during January sales or summer clearance events.
Deal Indicators: Look for Prime Day deals, lightning discounts, or bundle offers with matching pillowcases.
Watch For: Low rating (3.07/5) despite Egyptian cotton claims may indicate inconsistent quality or misleading specifications.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Jan 23, 2026

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (2.80 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (3.07 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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