Sapphire Collection 800 Thread Count Pure Egyptian Cotton Super Soft Hotel Quality 40CM/16 Inch Deep Fitted Bed Sheet (Super King Fitted Sheet)

Sapphire Collection 800 Thread Count Pure Egyptian Cotton Super Soft Hotel Quality 40CM/16 Inch Deep Fitted Bed Sheet (Super King Fitted Sheet)

ASIN: B078LY79RZ
Analysis Date: Jan 9, 2026 (re-analyzed Jan 9, 2026)

Review Analysis Results

B
Authenticity Grade
12.00%
Fake Reviews
4.27
Original Rating
4.00
Adjusted Rating

Analysis Summary

The overwhelming majority of these reviews appear genuine, with only minimal indications of potential manipulation. Of the 15 reviews, 13 show clear signs of authentic customer experiences, including specific personal details, balanced perspectives, and varied language patterns. The high verification rate (all marked 'V') further supports authenticity, as does the natural distribution of ratings (11 five-star, 2 four-star, 1 three-star, 2 two-star, 1 one-star) which reflects real customer experiences rather than manufactured praise.

Strong evidence of authenticity includes multiple reviews with specific personal context: Review #1 describes the material feel, fit, packaging, and value assessment; Review #5 provides a detailed account of purchasing two sheets with initial satisfaction followed by a seam issue after washing; Review #10 mentions previous bedding purchases from John Lewis for comparison; Review #13 shares a search history for quality sheets and mentions buying another for guests. These detailed narratives with specific product interactions are hallmarks of genuine reviews.

Only two reviews raise mild concerns: Review #2 ('Very good quality for a reasonable price') and Review #6 ('Excellent quality, would recommend') are notably brief and generic, lacking the personal specifics found in most other reviews. However, even these could simply be from less verbose customers rather than fake reviews, especially given their verified purchase status and the absence of repetitive marketing language across multiple reviews.

Overall, this appears to be a product receiving predominantly positive but authentic feedback. The detailed negative reviews (#5, #11, #12, #13) describing specific problems like seams coming undone, thin material, or poor seller communication actually strengthen the authenticity of the positive reviews by demonstrating a natural review ecosystem. The minimal concerns about two brief reviews don't outweigh the strong genuine signals throughout the dataset.

Key patterns identified in the review analysis include: Detailed sensory descriptions of material feel, Specific mentions of fit/sizing accuracy, Balanced reviews noting both positives and negatives.

Review Statistics

About Review Data Collection

We extract as much review data as Amazon makes available at the time of analysis. The amount may vary due to Amazon's rate limiting, regional restrictions, or other factors. Our analysis is based on the reviews we successfully collected.

1,996
Total Reviews on Amazon
15
Reviews Analyzed
13
Genuine Reviews
2
Fake Reviews
-0.27
Rating Difference

Want to analyze more reviews? Install the Null Fake Chrome extension to capture and analyze additional reviews as you browse Amazon.

Free, quick to install, and works on Chrome, Edge, Brave, and other Chromium browsers.

Price Analysis

This is a premium bedding product positioned above typical high-street alternatives. Without the current Amazon price, we recommend comparing against similar 800TC Egyptian cotton sheets from brands like John Lewis or The White Company (£70-£150 range). Check camelcamelcamel.com for this product's historical price trends before purchasing.

MSRP Assessment

Estimated MSRP: £80-£120
Source: Market research
Amazon Price: Unable to compare

Market Position

Positioning: Premium
Alternatives Range: £25-£80
Value: This product offers premium materials (800 thread count Egyptian cotton) at what's likely a competitive price point within the luxury bedding segment.

Buying Tips

Best Time to Buy: Best deals often appear during January sales (post-Christmas) and summer sales (July/August).
Deal Indicators: Look for Prime Day offers, lightning deals, or bundle discounts with other bedding items.
Watch For: Be wary of sellers with limited reviews offering significantly lower prices, and verify thread count claims match actual product specifications.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Jan 9, 2026

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (4.00 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.27 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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Detailed explanation of our AI methodology

Spotting Fake Reviews Yourself

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Frequently Asked Questions

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