Ethiglo Deep Cleansing Facial Foam Face Wash for Healthy, Soft and Smooth Skin | Removes Dirt, Impurities and Excess Oil | Suitable for All Skin Types | Pack of 1 (200ml)

Ethiglo Deep Cleansing Facial Foam Face Wash for Healthy, Soft and Smooth Skin | Removes Dirt, Impurities and Excess Oil | Suitable for All Skin Types | Pack of 1 (200ml)

ASIN: B01MT6LNNQ
Analysis Date: Feb 6, 2026 (re-analyzed Feb 6, 2026)

Review Analysis Results

B
Authenticity Grade
15.00%
Fake Reviews
4.44
Original Rating
4.10
Adjusted Rating

Analysis Summary

The majority of these reviews for this face wash appear genuine, with approximately 85% showing authentic characteristics. All reviews are marked as verified purchases (V), which significantly increases their credibility. The reviews display a natural distribution of ratings (5, 4, and 3 stars) rather than exclusively perfect scores, and several contain specific personal experiences that would be difficult to fabricate convincingly. The overall impression is of real customers sharing their varied experiences with a product that generally performs well for its intended purpose.

Strong evidence of authenticity comes from multiple reviews with personal context and specific details. Review #6 stands out as particularly genuine with its detailed account of using the product for three months, noting specific improvements (no pimples, tan reduction) while acknowledging limitations (less improvement on dark spots) and adding the realistic perspective that "not one product can be a solution to all skin problems." Review #2 provides specific application information ("for oily acne prone skin") and mentions multiple effects (pigmentation, cleaning without stripping oil). Review #8 offers balanced feedback noting the product is "a bit too drying" while still rating it positively.

Some minor concerns exist with a few reviews that contain generic praise without specific details or exhibit awkward phrasing that could indicate translation issues or rushed writing. Review #1, #4, and #5 contain somewhat repetitive language about being "good" and "value for money" without elaboration. However, these characteristics alone don't constitute clear manipulation patterns, as many genuine reviewers write brief, enthusiastic feedback, especially for products they're satisfied with. There's no evidence of coordinated marketing language or identical phrasing across multiple reviews.

In summary, this appears to be a legitimate product receiving predominantly positive feedback from verified purchasers. While a few reviews are less detailed than others, the presence of specific, balanced experiences and natural rating distribution strongly suggests authentic customer feedback. The minor concerns about generic language in some reviews don't outweigh the clear genuine signals present in the majority of the feedback.

Key patterns identified in the review analysis include: Verified purchase status for all reviews, Natural rating distribution (5, 4, and 3 stars), Specific skin type targeting (oily, acne-prone).

Review Statistics

12,931
Total Reviews on Amazon
-0.34
Rating Difference
Editor's Analysis

Choosing a Deep Cleansing Foam: What Makes Ethiglo's Formula Stand Out

When selecting a deep cleansing facial foam like Ethiglo's 200ml formula, buyers should understand that 'suitable for all skin types' requires balanced surfactants that remove oil without stripping. This product's positioning as a dirt and impurity remover suggests a focus on daily environmental buildup rather than heavy makeup removal. The foam format indicates it's designed for a thorough cleanse with a lightweight texture that rinses cleanly.

Key Considerations Before Buying

  • For a deep cleansing foam like Ethiglo, evaluate whether the lather density matches your preference—some users report this creates a rich foam while others find it moderate.
  • Consider your skin's oil production: this formula targets excess oil removal, so combination or oily skin types may benefit more than very dry skin despite the 'all skin types' claim.
  • The 200ml size represents approximately 2-3 months of twice-daily use, making it important to assess whether the formula maintains effectiveness throughout the entire bottle.

What Our Analysts Recommend

Quality indicators for cleansing foams include pH balance (ideally 5.5-6.5), absence of harsh sulfates like SLS that can cause dryness, and rinseability—residue-free cleansing is crucial. For Ethiglo specifically, check reviews mentioning whether the 'soft and smooth skin' claim holds true after drying, as some foams can leave skin tight or dehydrated.

Face Wash Market Context

Market Overview

The Indian face wash market is saturated with 'deep cleansing' claims, but formulations vary significantly between gel-to-foam technologies, cream-based cleansers, and traditional foams like Ethiglo's. Consumers increasingly seek multifunctional products that cleanse effectively while maintaining skin barrier integrity, moving beyond basic oil removal.

Common Issues

Many deep cleansing foams over-strip natural oils, leading to rebound oil production or compromised moisture barriers. The 'suitable for all skin types' claim often proves problematic for sensitive or extremely dry skin that requires gentler surfactants. Packaging and dispenser quality also varies, affecting product waste and hygiene.

Quality Indicators

Look for specific surfactant mentions like amino acid-based cleansers or glucosides rather than generic 'cleansing agents.' Quality foams maintain consistent texture throughout the bottle and don't separate. For Indian formulations, climate-appropriate testing in humid conditions indicates better real-world performance.

Review Authenticity Insights

Grade B Interpretation

A Grade B authenticity rating with 15% estimated fake reviews suggests mostly reliable feedback but requires discerning reading. The 4.10 adjusted rating (down from 4.44) indicates genuine satisfaction sits between 'very good' and 'excellent,' not perfect. Verified purchase status for all reviews increases credibility substantially.

Trust Recommendation

Focus on the 3-4 star reviews for balanced perspectives, as these are less likely to be incentivized. Pay particular attention to reviews discussing specific skin concerns (acne, dryness, sensitivity) rather than generic praise. The natural rating distribution suggests authentic user experiences across satisfaction levels.

Tips for Reading Reviews

For this product, prioritize reviews mentioning texture, scent intensity, and post-wash feel over time. Look for patterns in how different skin types respond—note whether oily skin users report adequate oil control or if dry skin users experience tightness. Reviews discussing packaging functionality (pump, travel-friendliness) often indicate genuine usage.

Expert Perspective

Ethiglo's Deep Cleansing Facial Foam demonstrates strong market acceptance with over 12,900 reviews maintaining a 4.10 adjusted rating, indicating consistent performance for most users. The 'all skin types' claim appears generally validated by the review distribution, though individual sensitivity should still be considered. The product's positioning as a daily cleanser for dirt and oil removal aligns with its foam format, which typically provides thorough cleansing without heavy emollients. The sustained high rating suggests formulation stability and reliable manufacturing quality.

Purchase Considerations

Weigh the 200ml value against your cleansing routine frequency—this size suits regular users but may be excessive for occasional use. Consider whether your skin requires the 'deep' cleansing approach daily or if alternating with a gentler cleanser might be beneficial. The verified purchase status across reviews provides confidence in real-user feedback, but patch testing remains advisable given individual skin variability.

Comparing Alternatives

Shoppers should compare Ethiglo's foam texture and post-cleansing feel with similar-priced Indian pharmacy brands and international drugstore options before deciding.

Price Analysis

Ethiglo appears positioned as a value-oriented facial cleanser in India's competitive skincare market. Given its strong rating volume, it likely offers reliable performance at a reasonable price point. Check current Amazon pricing against similar pharmacy brands like Cetaphil, Simple, or Himalaya to confirm it's competitively priced, and wait for sale events for the best value.

MSRP Assessment

Estimated MSRP: ₹350-₹450
Source: Product category average
Amazon Price: Unable to compare

Market Position

Positioning: Budget to Mid-range
Alternatives Range: ₹150-₹800 for 200ml facial cleansers
Value: Offers good value with high ratings at likely competitive pricing compared to similar drugstore and pharmacy brands.

Buying Tips

Best Time to Buy: Best deals often during major sales events like Amazon Great Indian Festival, Prime Day, or end-of-season clearance.
Deal Indicators: Price drops below ₹250, combo offers with other skincare products, or additional cashback/discounts via Amazon Pay or bank cards.
Watch For: Watch for sudden price spikes before sales, unusually low prices from new sellers, or bundled deals that inflate the effective price.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Feb 6, 2026

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (4.10 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.44 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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