What percentage of reviews are fake for this product?

42.00% of the analyzed reviews appear to be fake or inauthentic.

What is the authenticity grade for this product?

The product receives a grade of D based on review authenticity analysis.

How many reviews were analyzed?

15 reviews were analyzed for authenticity patterns.

What is the adjusted rating after removing fake reviews?

After removing suspicious reviews, the adjusted rating is 3.90 out of 5 stars.

How does this analysis help consumers?

This analysis helps consumers identify products with manipulated reviews, enabling more informed purchasing decisions based on genuine customer feedback.

Is this product priced fairly on Amazon?

Based on AI price analysis, this product is Below MSRP.

How is this product positioned in the market?

This product is positioned as a Budget option in its category.

Novilla Queen Mattress in a Box, 8 Inch Queen Size Mattress with Gel Memory Foam for Cooling Night Sleep, Pressure Relief, CertiPUR-US Certified

Name: Novilla Queen Mattress in a Box, 8 Inch Queen Size Mattress with Gel Memory Foam for Cooling Night Sleep, Pressure Relief, CertiPUR-US Certified
Brand: Amazon
SKU: B0DWK87B17
Availability: InStock
Rating: 3.9 (15 reviews)

ASIN: B0DWK87B17

Analysis Date: Nov 17, 2025 (re-analyzed Nov 17, 2025)

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Review Analysis Results

Authenticity Grade

42.00%

Fake Reviews

4.93

Original Rating

3.90

Adjusted Rating

Analysis Summary

Analysis of 16 reviews reveals moderate signs of inauthenticity. While many reviews contain specific details and appear genuine, several concerning patterns emerge: 1) Extremely high 5-star concentration (15/16 reviews are 5-star, 94%) with only one 4-star review, suggesting potential review manipulation; 2) Multiple reviews show suspiciously similar phrasing about 'firm yet comfortable' and 'no smell' characteristics; 3) Two reviews mention company intervention to resolve negative feedback, which can indicate review manipulation tactics; 4) Several reviews use overly enthusiastic, marketing-like language that reads like product descriptions rather than authentic user experiences. However, many reviews do contain specific usage scenarios and realistic details that balance the assessment.

Review Statistics

2,424

Total Reviews on Amazon

-1.03

Rating Difference

Price Analysis

The Novilla Queen Mattress represents excellent value in the budget mattress category, typically priced well below MSRP on Amazon. With exceptional ratings and premium features at an affordable price point, this is a strong choice for cost-conscious consumers. Monitor for seasonal sales to secure the best possible deal.

MSRP Assessment

Estimated MSRP: $599

Source: Market research

Amazon Price: Below MSRP

Market Position

Positioning: Budget

Alternatives Range: $400-$1,200

Value: This mattress offers strong value with premium features like gel memory foam and CertiPUR-US certification at a budget-friendly price point.

Buying Tips

Best Time to Buy: Best deals typically during major holidays (Memorial Day, Labor Day, Black Friday) and Amazon Prime Day events.

Deal Indicators: Look for price drops below $300, bundled offers with bedding accessories, or coupon discounts of 15% or more.

Watch For: Watch for temporary price increases before sales events and be skeptical of 'limited time' claims that frequently reappear.

Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 1, 2025

Understanding This Analysis

What does Grade D mean?

This product has significant review authenticity issues. Many reviews show patterns consistent with fake or incentivized reviews. Exercise caution.

Adjusted Rating Explained

The adjusted rating (3.90 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.93 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.