What percentage of reviews are fake for this product?

42.00% of the analyzed reviews appear to be fake or inauthentic.

What is the authenticity grade for this product?

The product receives a grade of D based on review authenticity analysis.

How many reviews were analyzed?

15 reviews were analyzed for authenticity patterns.

What is the adjusted rating after removing fake reviews?

After removing suspicious reviews, the adjusted rating is 3.60 out of 5 stars.

How does this analysis help consumers?

This analysis helps consumers identify products with manipulated reviews, enabling more informed purchasing decisions based on genuine customer feedback.

Is this product priced fairly on Amazon?

Based on AI price analysis, this product is Unable to compare.

How is this product positioned in the market?

This product is positioned as a Mid-range to Premium option in its category.

Cos-IQ Intimate Brightening Roll-On Serum | With Azelaic Acid & Alpha + Beta Arbutin Complex | For Dark Underarms, Inner Thighs, Knees & Bikini Area | Intimate Areas for Women & Men | 40ml

Name: Cos-IQ Intimate Brightening Roll-On Serum | With Azelaic Acid & Alpha + Beta Arbutin Complex | For Dark Underarms, Inner Thighs, Knees & Bikini Area | Intimate Areas for Women & Men | 40ml
Brand: Amazon
SKU: B0DRVVZQL6
Availability: InStock
Rating: 3.6 (15 reviews)

ASIN: B0DRVVZQL6

Analysis Date: Nov 14, 2025 (re-analyzed Nov 14, 2025)

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Review Analysis Results

Authenticity Grade

42.00%

Fake Reviews

4.53

Original Rating

3.60

Adjusted Rating

Analysis Summary

The review set shows moderate signs of inauthenticity with several concerning patterns. Key findings: 1) Unusually high 5-star concentration (73% of reviews) with minimal critical feedback, 2) Multiple reviews with identical or near-identical text appearing from different user IDs (reviews 1-2 and 8-9), 3) Several reviews contain overly promotional language and marketing buzzwords that read like product descriptions rather than genuine user experiences, 4) Some reviews show formulaic structure with repeated phrases about 'roll-on design,' 'non-greasy texture,' and specific ingredient mentions. However, there is some legitimate variation in ratings and review lengths, and the product category (intimate care) typically generates enthusiastic reviews from satisfied users.

Review Statistics

562

Total Reviews on Amazon

-0.93

Rating Difference

Price Analysis

This product falls in the mid-range to premium segment for intimate brightening serums in India. Given its high rating and specialized formulation, it offers good value if purchased from authorized sellers. Wait for Amazon sales events or bundle offers for the best deal, and always verify seller authenticity before purchasing.

MSRP Assessment

Estimated MSRP: ₹1,200-₹1,500

Source: Market research

Amazon Price: Unable to compare

Market Position

Positioning: Mid-range to Premium

Alternatives Range: ₹400-₹2,000

Value: Offers specialized ingredients like Azelaic Acid and Arbutin Complex at a competitive price point compared to dermatologist-recommended intimate care serums.

Buying Tips

Best Time to Buy: Best during monsoon/winter when skin concerns are more noticeable, or during major sales like Amazon Great Indian Festival.

Deal Indicators: Look for bundle deals with other Cos-IQ products, discounts of 20% or more, or additional cashback offers.

Watch For: Be wary of prices significantly below ₹600 as it may indicate counterfeit products; check seller ratings and authenticity guarantees.

Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 1, 2025

Understanding This Analysis

What does Grade D mean?

This product has significant review authenticity issues. Many reviews show patterns consistent with fake or incentivized reviews. Exercise caution.

Adjusted Rating Explained

The adjusted rating (3.60 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.53 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.