What percentage of reviews are fake for this product?

28.00% of the analyzed reviews appear to be fake or inauthentic.

What is the authenticity grade for this product?

The product receives a grade of C based on review authenticity analysis.

How many reviews were analyzed?

15 reviews were analyzed for authenticity patterns.

What is the adjusted rating after removing fake reviews?

After removing suspicious reviews, the adjusted rating is 4.00 out of 5 stars.

How does this analysis help consumers?

This analysis helps consumers identify products with manipulated reviews, enabling more informed purchasing decisions based on genuine customer feedback.

Is this product priced fairly on Amazon?

Based on AI price analysis, this product is Unable to compare.

How is this product positioned in the market?

This product is positioned as a Mid-range option in its category.

Black Extension Lead, 8 Way Outlets Power Strip with 4 USB Ports, 1800J Surge Protection Double Switch Plug Extension with 1.8M Braided Extension Cord for Home, Office

Name: Black Extension Lead, 8 Way Outlets Power Strip with 4 USB Ports, 1800J Surge Protection Double Switch Plug Extension with 1.8M Braided Extension Cord for Home, Office
Brand: Amazon
SKU: B0D9YMPK13
Availability: InStock
Rating: 4.0 (15 reviews)

ASIN: B0D9YMPK13

Analysis Date: Nov 19, 2025 (re-analyzed Nov 19, 2025)

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Review Analysis Results

Authenticity Grade

28.00%

Fake Reviews

4.67

Original Rating

4.00

Adjusted Rating

Analysis Summary

The reviews show a moderately suspicious pattern with several red flags balanced against some legitimate-looking content. Key concerns include: 1) Extremely high 5-star concentration (12 of 15 reviews are 5-star, 80%), 2) Multiple very brief, generic 5-star reviews lacking detail ('Fair', 'Good quality', 'It's amazing'), 3) One review mentioning 'thanks amazon' twice in a short span, 4) One review with unusual text ('Ahemigisha') suggesting potential translation issues. However, many reviews contain specific, detailed usage scenarios that appear genuine, and the product category (power strip) naturally attracts brief functional reviews. The duplicate review ID (R2GZXO0V2LA8YT) appears to be a data processing error rather than fake content.

Review Statistics

2,016

Total Reviews on Amazon

-0.67

Rating Difference

Price Analysis

This is a well-reviewed, feature-rich power strip likely priced competitively in the mid-range. Given the high rating and braided cord durability, it represents solid value for home or office use. Check for current Amazon pricing against the £15-£60 typical range and look for seasonal promotions.

MSRP Assessment

Estimated MSRP: £35-£45

Source: Market research

Amazon Price: Unable to compare

Market Position

Positioning: Mid-range

Alternatives Range: £15-£60

Value: Offers strong value with 8 outlets, 4 USB ports, surge protection, and braided cord—features typically found in higher-priced models.

Buying Tips

Best Time to Buy: Best around back-to-school (August) or Black Friday, when electronics and office accessories often see discounts.

Deal Indicators: Price below £25, bundled with Prime delivery, or additional coupon discounts.

Watch For: Watch for inflated 'list prices' or fake discounts; verify surge protection certification (e.g., UKCA/CE marked).

Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 1, 2025

Understanding This Analysis

What does Grade C mean?

This product has moderate review authenticity concerns. A notable portion of reviews show suspicious patterns. Consider reading reviews carefully before purchasing.

Adjusted Rating Explained

The adjusted rating (4.00 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.67 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.