What percentage of reviews are fake for this product?

68.00% of the analyzed reviews appear to be fake or inauthentic.

What is the authenticity grade for this product?

The product receives a grade of F based on review authenticity analysis.

How many reviews were analyzed?

96 reviews were analyzed for authenticity patterns.

What is the adjusted rating after removing fake reviews?

After removing suspicious reviews, the adjusted rating is 3.00 out of 5 stars.

How does this analysis help consumers?

This analysis helps consumers identify products with manipulated reviews, enabling more informed purchasing decisions based on genuine customer feedback.

Is this product priced fairly on Amazon?

Based on AI price analysis, this product is Unable to compare.

How is this product positioned in the market?

This product is positioned as a Mid-range option in its category.

Oral-B iO3 Electric Toothbrush, 2 Toothbrush Heads, Pressure Sensor, Toothbrush for Adults with Travel Case, Gift Ideas for Him/Her, Matt Black, UK 2 pin plug

Name: Oral-B iO3 Electric Toothbrush, 2 Toothbrush Heads, Pressure Sensor, Toothbrush for Adults with Travel Case, Gift Ideas for Him/Her, Matt Black, UK 2 pin plug
Brand: Amazon
SKU: B0D9YDFGHD
Availability: InStock
Rating: 3.0 (96 reviews)

Oral-B iO3 Electric Toothbrush, 2 Toothbrush Heads, Pressure Sensor, Toothbrush for Adults with Travel Case, Gift Ideas for Him/Her, Matt Black, UK 2 pin plug : Amazon.co.uk: Health & Personal Care

ASIN: B0D9YDFGHD

Analysis Date: Nov 26, 2025

View on Amazon Analyze Another Product View Price Analysis

Review Analysis Results

Authenticity Grade

68.00%

Fake Reviews

4.54

Original Rating

3.00

Adjusted Rating

Analysis Summary

Analysis of 96 reviews across 2 chunks. Weighted fake percentage: 68%. Chunk consistency: high. Global patterns: Low verified purchase rate (0%). Most critically, 0% of reviews are verified purchases, which is highly unusual for legitimate product reviews.

Review Statistics

14,406

Total Reviews on Amazon

-1.54

Rating Difference

Price Analysis

The Oral-B iO3 sits in the competitive mid-range electric toothbrush market with strong reviews. Without the current Amazon price, I recommend monitoring for drops below £70 and checking competitor retailers like Boots or Argos for price matching opportunities. Given the high rating, this appears to be a well-regarded product in its category.

MSRP Assessment

Estimated MSRP: £99.99

Source: Brand typical pricing

Amazon Price: Unable to compare

Market Position

Positioning: Mid-range

Alternatives Range: £30-£250

Value: The Oral-B iO3 offers premium features like pressure sensor and travel case at a more accessible price point than higher-end iO models.

Buying Tips

Best Time to Buy: Best deals typically around Black Friday, Amazon Prime Day, and post-Christmas sales.

Deal Indicators: Look for bundle deals with extra brush heads, price drops below £70, or discounts with subscription options.

Watch For: Watch for third-party sellers with significantly lower prices (may be used/refurbished), and check shipping costs for non-UK sellers.

Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 1, 2025

Understanding This Analysis

What does Grade F mean?

This product has severe review authenticity problems. A majority of reviews appear fake or manipulated. We strongly recommend finding alternatives.

Adjusted Rating Explained

The adjusted rating (3.00 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.54 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.