ASAYA | Body Sunscreen Spray SPF 65 | Lightweight Broad Spectrum Protection | Quick Dry Mist | Designed for Outdoor & Daily Use | For Men & Women | 100 ml

ASAYA | Body Sunscreen Spray SPF 65 | Lightweight Broad Spectrum Protection | Quick Dry Mist | Designed for Outdoor & Daily Use | For Men & Women | 100 ml

ASIN: B0D7ZYG888
Analysis Date: Dec 5, 2025 (re-analyzed Dec 5, 2025)

Review Analysis Results

D
Authenticity Grade
52.00%
Fake Reviews
4.93
Original Rating
3.60
Adjusted Rating

Analysis Summary

This product shows clear signs of review manipulation with approximately half of the reviews appearing inauthentic. The dataset contains 15 reviews, with 14 being 5-star ratings and only one 4-star review, creating an unusually skewed distribution (93% 5-star). More concerning is the presence of duplicate reviews from identical reviewer IDs (R1AX503F3AWRYJ appears twice with identical text, R2MD8NEMD0UP5V appears twice with identical text, and R4UNEVMWEETAZ appears twice with identical text), which strongly indicates review farming or manipulation. The verified purchase status of all reviews adds superficial credibility but doesn't offset the suspicious patterns.

Several reviews exhibit formulaic language and unnatural promotional phrasing. For example, review R3K862JXVEE2FS states: "Guys if you are looking for that sunscreen which has no white cast, super lightweight and smell like perfume so you can buy this Asaya sunscreen it has all that qualities yes you heard it right it's my best purchase." This reads like marketing copy rather than authentic user experience. Similarly, review R3MU40RVKNONKR contains the unnatural promotional phrase: "please do check and buy it from Amazon aap.... Trust me it'll give you amazing results for your dry skin just try and thanks for asaya Thank you :)"

Authenticity indicators reveal concerning patterns beyond the duplicates. Multiple reviews use nearly identical phrasing about being "lightweight," "no white cast," and "stays on even with sweat and water" (appearing in reviews R207T2LDMG00H8, R2MD8NEMD0UP5V, and R4UNEVMWEETAZ). The emotional tone is overwhelmingly and uniformly enthusiastic without meaningful variation, with even the single 4-star review maintaining positive language while noting a minor drawback about shiny finish. There's a lack of specific usage scenarios beyond generic "summer" or "hot country" mentions, and several reviews feel incomplete or abruptly cut off.

Key concerns include the duplicate reviews (which alone indicate manipulation), the unnatural promotional language in several reviews, and the suspicious uniformity of positive attributes mentioned across multiple reviews. Positive indicators include the one authentic-seeming 4-star review that provides balanced feedback about the shiny finish, and some reviews containing specific details like "formulated with Aloevera" or mentioning actual use duration ("couple of weeks"). However, these genuine elements are overshadowed by the clear manipulation patterns, placing this product in the high suspicion category.

Key patterns identified in the review analysis include: duplicate reviews from identical IDs, promotional call-to-action language, uniform repetition of 'lightweight, no white cast, sweat proof'.

Review Statistics

1,369
Total Reviews on Amazon
-1.33
Rating Difference

Price Analysis

This appears to be a premium sunscreen spray with excellent ratings. Since the current Amazon price is unknown, compare it against the ₹1,200-₹1,500 estimated value range. Given the high SPF and spray convenience, it's worth considering if priced under ₹1,200, but verify authenticity and expiration date before purchase.

MSRP Assessment

Estimated MSRP: ₹1,200-₹1,500
Source: Market research
Amazon Price: Unable to compare

Market Position

Positioning: Premium
Alternatives Range: ₹300-₹1,200
Value: Offers high SPF 65 protection in spray format at a premium price point compared to most Indian sunscreen options.

Buying Tips

Best Time to Buy: Best bought before summer (Feb-Apr) when demand peaks and deals may appear.
Deal Indicators: Look for bundle offers, discounts during summer sales (Amazon Great Indian Festival), or subscribe & save options.
Watch For: Watch for unusually low prices (below ₹800) which may indicate expired stock or counterfeit products given the high rating.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 5, 2025

Understanding This Analysis

What does Grade D mean?

This product has significant review authenticity issues. Many reviews show patterns consistent with fake or incentivized reviews. Exercise caution.

Adjusted Rating Explained

The adjusted rating (3.60 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.93 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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