What percentage of reviews are fake for this product?

28.00% of the analyzed reviews appear to be fake or inauthentic.

What is the authenticity grade for this product?

The product receives a grade of C based on review authenticity analysis.

How many reviews were analyzed?

15 reviews were analyzed for authenticity patterns.

What is the adjusted rating after removing fake reviews?

After removing suspicious reviews, the adjusted rating is 4.00 out of 5 stars.

How does this analysis help consumers?

This analysis helps consumers identify products with manipulated reviews, enabling more informed purchasing decisions based on genuine customer feedback.

Is this product priced fairly on Amazon?

Based on AI price analysis, this product is Unable to compare.

How is this product positioned in the market?

This product is positioned as a Mid-range option in its category.

Cetaphil Face and Body Wipes, Gentle Skin Cleansing Cloths, 50 Count, Twin Pack, for Dry, Sensitive Skin, Flip Top Closure, Great for the Gym, Travel, in the Car, Hypoallergenic, Fragrance Free

Name: Cetaphil Face and Body Wipes, Gentle Skin Cleansing Cloths, 50 Count, Twin Pack, for Dry, Sensitive Skin, Flip Top Closure, Great for the Gym, Travel, in the Car, Hypoallergenic, Fragrance Free
Brand: Amazon
SKU: B0B642XWV8
Availability: InStock
Rating: 4.0 (15 reviews)

ASIN: B0B642XWV8

Analysis Date: Nov 26, 2025 (re-analyzed Nov 26, 2025)

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Review Analysis Results

Authenticity Grade

28.00%

Fake Reviews

4.67

Original Rating

4.00

Adjusted Rating

Analysis Summary

The review set shows moderate authenticity concerns with several positive patterns but some suspicious elements. Legitimate indicators include: natural language variation, specific usage scenarios (travel, sensitive skin), mixed ratings (including 3-star reviews), and detailed personal experiences. However, concerning patterns include: high 5-star concentration (12/15 reviews), some repetitive phrasing about 'gentle' and 'sensitive skin,' and a few overly enthusiastic reviews with marketing-style language. The duplicate review (R1ELMG3SKNMPIP appearing twice) is particularly suspicious. Overall, this appears to be a legitimate product with some potentially manipulated positive reviews mixed in.

Review Statistics

21,657

Total Reviews on Amazon

-0.67

Rating Difference

Price Analysis

Cetaphil wipes are competitively priced in the mid-range sensitive skincare category. Given the high rating and brand reputation, this product represents solid value for those with dry or sensitive skin. For the best price, monitor Amazon for Subscribe & Save options and seasonal promotions rather than buying at full retail.

MSRP Assessment

Estimated MSRP: $18.99

Source: Brand typical pricing

Amazon Price: Unable to compare

Market Position

Positioning: Mid-range

Alternatives Range: $12-$25 for 50-100 count packs

Value: Cetaphil offers dermatologist-recommended, hypoallergenic wipes at a competitive price point compared to similar sensitive skin brands.

Buying Tips

Best Time to Buy: Best deals often appear during Amazon Prime Day, Black Friday, and back-to-school seasons when skincare and personal care items are frequently discounted.

Deal Indicators: Look for Subscribe & Save discounts (typically 5-15% off), coupon clip offers, and twin/multi-pack bundles for better per-unit value.

Watch For: Watch for third-party sellers charging significantly above typical retail; verify seller reputation and check unit price against single-pack options.

Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 1, 2025

Understanding This Analysis

What does Grade C mean?

This product has moderate review authenticity concerns. A notable portion of reviews show suspicious patterns. Consider reading reviews carefully before purchasing.

Adjusted Rating Explained

The adjusted rating (4.00 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.67 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.