The Ordinary Multi-Peptide Serum for Hair Density, Peptide-Powered Formula for Thicker, Fuller Looking Hair

The Ordinary Multi-Peptide Serum for Hair Density, Peptide-Powered Formula for Thicker, Fuller Looking Hair

ASIN: B09WMT8HYB
Analysis Date: Nov 9, 2025

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Review Analysis Results

D
Authenticity Grade
42.00%
Fake Reviews
4.47
Original Rating
3.50
Adjusted Rating

Analysis Summary

Analysis reveals moderate fake review activity with several concerning patterns. The product shows an unusually high 5-star concentration (10 out of 15 reviews) with limited critical feedback. Multiple reviews exhibit formulaic language, excessive enthusiasm without substantive detail, and suspicious timing claims. However, there are also several detailed, balanced reviews that appear genuine, including 3-star and 1-star reviews with specific usage experiences. The presence of non-English content and overly dramatic narratives in some reviews raises authenticity concerns. The verification rate appears mixed, with some reviews showing detailed usage timelines while others lack substance.

Review Statistics

1,295
Total Reviews on Amazon
-0.97
Rating Difference

Price Analysis

The Ordinary is known for its transparent, no-frills pricing strategy, positioning this serum as an affordable, science-backed option in the hair care market. Given the brand's fixed pricing model, Amazon prices typically hover close to the standard retail price. Your best value will come from verified sellers, bundled deals, or Amazon promotions rather than expecting deep discounts on the base price.

MSRP Assessment

Estimated MSRP: $17.90
Source: Brand typical pricing
Amazon Price: Unable to compare

Market Position

Positioning: Budget to Mid-range
Alternatives Range: $15-$75
Value: This serum offers clinical peptide ingredients at an unusually affordable price point compared to salon or prestige hair growth treatments.

Buying Tips

Best Time to Buy: Best deals often appear during major sales events like Prime Day, Black Friday, or post-holiday sales.
Deal Indicators: Look for Subscribe & Save discounts, coupon checkboxes on the product page, or multi-pack bundles for better per-unit pricing.
Watch For: Be wary of third-party sellers with prices significantly lower than The Ordinary's direct pricing, as this may indicate counterfeit or expired products.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Feb 1, 2026

Understanding This Analysis

What does Grade D mean?

This product has significant review authenticity issues. Many reviews show patterns consistent with fake or incentivized reviews. Exercise caution.

Adjusted Rating Explained

The adjusted rating (3.50 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.47 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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