What percentage of reviews are fake for this product?

15.00% of the analyzed reviews appear to be fake or inauthentic.

What is the authenticity grade for this product?

The product receives a grade of B based on review authenticity analysis.

How many reviews were analyzed?

15 reviews were analyzed for authenticity patterns.

What is the adjusted rating after removing fake reviews?

After removing suspicious reviews, the adjusted rating is 3.90 out of 5 stars.

How does this analysis help consumers?

This analysis helps consumers identify products with manipulated reviews, enabling more informed purchasing decisions based on genuine customer feedback.

Is this product priced fairly on Amazon?

Based on AI price analysis, this product is Unable to compare.

How is this product positioned in the market?

This product is positioned as a Mid-range option in its category.

Terro T502 Ready-to-Use Indoor Cockroach Gel Bait Killer - Kills German, American, Oriental Roaches, 3 oz

Name: Terro T502 Ready-to-Use Indoor Cockroach Gel Bait Killer - Kills German, American, Oriental Roaches, 3 oz
Brand: Amazon
SKU: B09F7Q9VSS
Availability: InStock
Rating: 3.9 (15 reviews)

ASIN: B09F7Q9VSS

Analysis Date: Jan 11, 2026 (re-analyzed Jan 11, 2026)

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Review Analysis Results

Authenticity Grade

15.00%

Fake Reviews

4.27

Original Rating

3.90

Adjusted Rating

Analysis Summary

The majority of these reviews for a cockroach gel product appear genuine, with approximately 85% showing authentic characteristics. Most reviews are verified purchases and contain specific personal experiences that would be difficult to fabricate consistently. The reviews display a natural distribution of ratings (5, 4, 3, and 1-star reviews) which is typical for genuine product feedback rather than manipulated reviews.

Strong evidence of authenticity includes detailed personal stories about infestation battles lasting years (review 2), specific application methods like using paper bag pieces (review 5), and balanced perspectives that acknowledge both strengths and weaknesses (review 4 mentions messiness, review 7 reports limited effectiveness). The 1-star review provides particularly convincing authenticity with its detailed timeline and comparison to other Terro products, demonstrating genuine customer disappointment rather than generic negativity.

Some minor concerns exist with a few reviews that use generic praise without specific details (review 8 appears to be for a different product entirely - air compressor, review 10 is very brief with poor grammar, and review 12 contains repetitive phrasing). However, these represent a small minority of the total reviews and may simply reflect less articulate customers rather than systematic manipulation.

Overall, this review set demonstrates strong authenticity signals with detailed personal experiences, natural rating distribution, and specific product feedback. While a small percentage of reviews show characteristics that warrant mild suspicion, the overwhelming majority appear to be genuine customer experiences with a product that seems to work well for most users but not universally effective.

Key patterns identified in the review analysis include: Personal infestation timelines (months/years), Specific application methods described, Mixed effectiveness reports creating natural distribution.

Review Statistics

6,426

Total Reviews on Amazon

-0.37

Rating Difference

Price Analysis

Terro gel bait is a well-regarded mid-range pest control product. Without the current Amazon price, compare it to the typical $8-$25 range for similar roach baits. The best value is usually in multi-packs, and the 4.27/5 rating from over 6,400 reviews suggests good customer satisfaction for the category.

MSRP Assessment

Estimated MSRP: $12.99

Source: Market research

Amazon Price: Unable to compare

Market Position

Positioning: Mid-range

Alternatives Range: $8-$25

Value: Terro offers reliable effectiveness at a reasonable price point compared to both budget sprays and premium exterminator services.

Buying Tips

Best Time to Buy: Prices may drop slightly in late winter/early spring as retailers anticipate pest season.

Deal Indicators: Look for multi-packs (2-4 tubes) for better per-unit value, or subscribe & save discounts.

Watch For: Be wary of third-party sellers charging significantly above $15 for a single tube, and check expiration dates on discounted stock.

Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Jan 11, 2026

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (3.90 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.27 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.