Redken All Soft Shampoo, For Dry/Brittle Hair, Moisturizes & Provides Intense Softness and Shine, With Argan Oil

Redken All Soft Shampoo, For Dry/Brittle Hair, Moisturizes & Provides Intense Softness and Shine, With Argan Oil

ASIN: B094F6TRCF
Analysis Date: Feb 17, 2026

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Review Analysis Results

B
Authenticity Grade
10.00%
Fake Reviews
4.89
Original Rating
4.60
Adjusted Rating

Analysis Summary

Based on a comprehensive analysis of these 10 reviews for Redken All Soft Shampoo, the overwhelming majority appear genuine. All reviews are verified purchases, which significantly increases their authenticity likelihood. The reviews display a natural distribution of content length and specificity, with most providing personal context and specific product experiences that align with genuine user feedback. Only one review shows clear manipulation patterns, while the remaining nine demonstrate characteristics of authentic customer experiences.

Multiple reviews contain strong genuine indicators that reflect real user experiences. Review #2 provides detailed personal context about having "dry and brittle hair" and specific usage duration ("couple of weeks"). Review #4 offers balanced feedback with both positive aspects (soft, moisturized hair) and a specific criticism (strong scent), along with personal hair type details ("4B hair"). Review #6 demonstrates product knowledge by comparing to salon products and addressing other reviews' concerns about color stripping. These detailed, contextual reviews with specific personal experiences are hallmarks of genuine feedback.

The only concerning review is #10, which consists of generic praise in Portuguese ("Produto maravilhoso. Recomendo.") without any specific details about the product experience. This brief, non-specific format with marketing-style language raises suspicion of potential manipulation. However, this represents just 10% of the sample, and even among the other positive reviews, there's sufficient variation in language, detail level, and perspective to suggest organic feedback.

Overall, this review set appears predominantly authentic with only minimal manipulation concerns. The high percentage of verified purchases, detailed personal experiences, balanced perspectives in some reviews, and natural variation in writing styles strongly indicate genuine customer feedback. The single suspicious review represents a small minority that doesn't significantly impact the overall authenticity of the feedback for this product.

Key patterns identified in the review analysis include: Verified purchase status across all reviews, Personal hair type/condition context in multiple reviews, Balanced perspectives with specific criticisms.

Review Statistics

29,134
Total Reviews on Amazon
-0.29
Rating Difference
Editor's Analysis

Choosing a salon-quality shampoo for dry, brittle hair requires understanding formulation specifics

When selecting a professional-grade shampoo like Redken All Soft, buyers should focus on how its argan oil-infused formula addresses specific hair concerns rather than just surface-level softness. This product targets structural repair of dry, brittle hair through its patented Interbond Conditioning System, which distinguishes it from basic moisturizing shampoos.

Key Considerations Before Buying

  • Evaluate whether your hair needs protein-moisture balance restoration, as this formula's amino acid complex specifically targets compromised hair bonds.
  • Consider your water quality, as hard water can diminish the effectiveness of argan oil-based formulas like All Soft, requiring occasional clarifying treatments.
  • Assess your styling routine, as this shampoo's intense moisturizing properties work best for those using heat tools or chemical treatments that cause brittleness.

What Our Analysts Recommend

Quality indicators for professional shampoos include sulfate-free formulations that maintain cleansing power, pH-balanced formulas (typically 4.5-5.5), and concentrated formulas requiring smaller amounts per use. Redken All Soft's inclusion of both argan oil and soy protein suggests a dual-action approach to moisture retention and structural support.

Shampoo & Conditioner Sets Market Context

Market Overview

The professional hair care market has expanded beyond salons, with brands like Redken competing against both luxury consumer lines and salon-exclusive formulas. Products targeting dry/brittle hair now typically combine multiple moisturizing agents rather than relying on single-ingredient solutions.

Common Issues

Many moisturizing shampoos create temporary softness through silicone buildup rather than addressing hair's actual moisture needs, leading to weighed-down hair over time. Consumers often mistake product richness for effectiveness, when proper formulation balance matters more for long-term hair health.

Quality Indicators

Look for shampoos that specify their moisturizing mechanism—whether through humectants, emollients, or occlusives—and provide transparency about ingredient concentrations. Professional formulas like Redken typically disclose their key active systems, such as the Interbond Technology in All Soft.

Review Authenticity Insights

Grade B Interpretation

The Grade B authenticity rating with 10% estimated fake reviews suggests generally reliable feedback, though approximately 1 in 10 reviews may be artificially positive. This is better than average for high-volume hair care products but warrants careful review scrutiny.

Trust Recommendation

Focus on verified purchase reviews that describe specific hair types and transformation timelines, as genuine users of this argan oil shampoo typically mention gradual improvement over 2-4 weeks rather than immediate miracles. The adjusted 4.60/5 rating from authentic reviews represents a more realistic expectation.

Tips for Reading Reviews

Prioritize reviews that mention using the complete All Soft system (shampoo with conditioner) and those describing hair's behavior between washes, as these indicate genuine testing. Be skeptical of reviews claiming this sulfate-containing formula behaves like sulfate-free alternatives.

Expert Perspective

Redken All Soft demonstrates strong consumer satisfaction with its 4.89/5 rating from over 29,000 reviews, though the adjusted 4.60/5 accounting for authenticity concerns suggests slightly more measured results. The formula's combination of argan oil for surface softness and soy protein for internal reinforcement addresses both immediate and long-term needs of dry, brittle hair. Its position as a salon-brand product available through retail channels offers professional-grade ingredients at accessible price points.

Purchase Considerations

Weigh whether your hair requires the specific protein-moisture balance this formula provides, as protein-sensitive hair may react differently to the soy protein component. Consider that this shampoo works optimally when paired with its matching conditioner to fully activate the Interbond Conditioning System.

Comparing Alternatives

Shoppers should compare All Soft's approach with other professional dry hair shampoos like Pureology Hydrate or Biolage Hydrasource, which use different moisturizing complexes.

Price Analysis

Redken All Soft is a premium salon shampoo with excellent ratings. Without the current Amazon price, compare it to local salon retailers (typically CAD $45-$55) and watch for Amazon deals below CAD $35. Prioritize sold/shipped by Amazon or authorized sellers to avoid counterfeit risk.

MSRP Assessment

Estimated MSRP: CAD $45-$55
Source: Brand typical pricing
Amazon Price: Unable to compare

Market Position

Positioning: Premium
Alternatives Range: CAD $15-$65
Value: Redken offers salon-quality formulas at a premium price point, justified by professional-grade ingredients and strong consumer ratings.

Buying Tips

Best Time to Buy: Best deals often during Black Friday/Cyber Monday, Amazon Prime Day, and salon brand sales events.
Deal Indicators: Price below CAD $35, subscribe & save discounts, bundled with conditioner, or free shipping threshold met.
Watch For: Extreme discounts (e.g., >50% off) may indicate expired stock, counterfeit risk, or marketplace seller with poor reviews.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Feb 17, 2026

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (4.60 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.89 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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