Majestic Pure Apple Cider Vinegar Shampoo - Restores Shine & Reduces Itchy Scalp, Dandruff & Frizz - Sulfate Free, for All Hair Types, Men and Women - 16 fl oz
Amazon.com : Majestic Pure Apple Cider Vinegar Shampoo - Restores Shine & Reduces Itchy Scalp, Dandruff & Frizz - Sulfate Free, for All Hair Types, Men and Women - 16 fl oz : Beauty & Personal Care
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Review Analysis Results
Analysis Summary
Based on the provided review data, this product appears to have overwhelmingly genuine customer feedback. Approximately 90% of the reviews show characteristics of authentic user experiences, with the majority being verified purchases. The rating distribution includes a mix of 5-star, 4-star, and one 3-star review, which represents a natural pattern of customer satisfaction rather than artificial manipulation.
Evidence of authenticity is strong throughout the dataset. The presence of a 3-star review (R3SU33GPF03OGM) is particularly telling, as fake review campaigns rarely include balanced or critical perspectives. The verified purchase status of all reviews significantly increases their credibility, and the rating distribution follows expected patterns for a quality product that generally satisfies customers. The absence of repetitive marketing language or suspiciously similar phrasing across reviews further supports their authenticity.
While the dataset shows no clear manipulation patterns, one review (R255GHMGDC924R) raises mild concerns due to its extremely brief nature and lack of specific details. However, this alone is insufficient evidence of fakery, as many genuine customers leave short positive reviews. The absence of detailed negative reviews could theoretically indicate suppression, but this is speculative without stronger evidence.
In summary, this review set demonstrates strong indicators of authenticity with minimal red flags. The verified purchase status, natural rating distribution including a moderate review, and absence of repetitive marketing language all point to genuine customer feedback. While one brief review warrants mild scrutiny, the overwhelming evidence suggests authentic user experiences for what appears to be a well-received product.
Key patterns identified in the review analysis include: All verified purchases, Natural rating distribution including moderate review, No repetitive phrasing or marketing language.
Review Statistics
About Review Data Collection
We extract as much review data as Amazon makes available at the time of analysis. The amount may vary due to Amazon's rate limiting, regional restrictions, or other factors. Our analysis is based on the reviews we successfully collected.
Want to analyze more reviews? Install the Null Fake Chrome extension to capture and analyze additional reviews as you browse Amazon.
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Price Analysis
This appears to be a well-rated mid-range specialty shampoo. Without the current Amazon price, compare it to the $12-$25 typical range for similar sulfate-free shampoos. Look for Subscribe & Save or wait for seasonal sales for the best value.
MSRP Assessment
Market Position
Buying Tips
Understanding This Analysis
What does Grade B mean?
This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.
Adjusted Rating Explained
The adjusted rating (4.40 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.60 stars), suggesting positive fake reviews may be inflating the score.
How We Detect Fake Reviews
Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.
Important Limitations
No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.