What percentage of reviews are fake for this product?

28.00% of the analyzed reviews appear to be fake or inauthentic.

What is the authenticity grade for this product?

The product receives a grade of C based on review authenticity analysis.

How many reviews were analyzed?

15 reviews were analyzed for authenticity patterns.

What is the adjusted rating after removing fake reviews?

After removing suspicious reviews, the adjusted rating is 3.70 out of 5 stars.

How does this analysis help consumers?

This analysis helps consumers identify products with manipulated reviews, enabling more informed purchasing decisions based on genuine customer feedback.

Is this product priced fairly on Amazon?

Based on AI price analysis, this product is Below MSRP.

How is this product positioned in the market?

This product is positioned as a Budget option in its category.

Amazon Basics Memory Foam Mattress, Medium Firm, 8 Inch, Twin, White/Grey

Name: Amazon Basics Memory Foam Mattress, Medium Firm, 8 Inch, Twin, White/Grey
Brand: Amazon
SKU: B07T63K67K
Availability: InStock
Rating: 3.7 (15 reviews)

ASIN: B07T63K67K

Analysis Date: Nov 22, 2025 (re-analyzed Nov 22, 2025)

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Review Analysis Results

Authenticity Grade

28.00%

Fake Reviews

4.27

Original Rating

3.70

Adjusted Rating

Analysis Summary

The review set shows mixed authenticity signals. Positive indicators include: natural language variation, specific product details, reasonable complaints in negative reviews, and some detailed personal experiences. Concerning patterns include: high concentration of 5-star reviews (11/15), several overly enthusiastic but vague reviews, and some repetitive phrasing about comfort. The duplicate review (RBFA22UQ0DXNG appears twice) is particularly suspicious. However, the presence of legitimate-sounding 1-star and 4-star reviews with specific complaints provides balance. The moderate fake percentage reflects that while some reviews appear inauthentic, many show characteristics of genuine customer feedback.

Review Statistics

8,294

Total Reviews on Amazon

-0.57

Rating Difference

Price Analysis

Amazon Basics mattresses typically offer good value in the budget segment. Given the high rating (4.27/5), this represents a solid choice for cost-conscious buyers. Monitor for seasonal promotions to secure the best price.

MSRP Assessment

Estimated MSRP: $299

Source: Product category average

Amazon Price: Below MSRP

Market Position

Positioning: Budget

Alternatives Range: $250-$600

Value: Amazon Basics offers solid value with reliable quality at the lower end of the memory foam mattress market.

Buying Tips

Best Time to Buy: Best deals often during major holidays (Memorial Day, Labor Day, Black Friday) and Amazon Prime Day.

Deal Indicators: Price drops below $200, bundled offers with bedding accessories, or coupon discounts.

Watch For: Watch for temporary price increases before sales events; verify shipping costs aren't hidden.

Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 1, 2025

Understanding This Analysis

What does Grade C mean?

This product has moderate review authenticity concerns. A notable portion of reviews show suspicious patterns. Consider reading reviews carefully before purchasing.

Adjusted Rating Explained

The adjusted rating (3.70 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.27 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.