What percentage of reviews are fake for this product?

23.10% of the analyzed reviews appear to be fake or inauthentic.

What is the authenticity grade for this product?

The product receives a grade of C based on review authenticity analysis.

How many reviews were analyzed?

156 reviews were analyzed for authenticity patterns.

What is the adjusted rating after removing fake reviews?

After removing suspicious reviews, the adjusted rating is 4.90 out of 5 stars.

How does this analysis help consumers?

This analysis helps consumers identify products with manipulated reviews, enabling more informed purchasing decisions based on genuine customer feedback.

Is this product priced fairly on Amazon?

Based on AI price analysis, this product is Unable to compare.

How is this product positioned in the market?

This product is positioned as a Mid-range option in its category.

Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Yoga Mat Carrier Strap, 72"L x 24"W x 2/5 Inch Thick

Name: Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Yoga Mat Carrier Strap, 72"L x 24"W x 2/5 Inch Thick
Brand: Amazon
SKU: B07H9PZDQW
Availability: InStock
Rating: 4.9 (156 reviews)

ASIN: B07H9PZDQW

Analysis Date: Jul 24, 2025

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Review Analysis Results

Authenticity Grade

23.10%

Fake Reviews

4.92

Original Rating

4.90

Adjusted Rating

Analysis Summary

Analysis of 156 reviews found 36 potentially fake reviews (23.1%). This product has moderate fake review activity. Exercise some caution.

Review Statistics

-0.02

Rating Difference

Price Analysis

This Gaiam yoga mat appears competitively positioned in the mid-range market with excellent reviews. Without the current Amazon price, check if it's below $30 for good value. Given the 4.92/5 rating, this product likely offers strong quality for its category.

MSRP Assessment

Estimated MSRP: $34.99

Source: Brand typical pricing

Amazon Price: Unable to compare

Market Position

Positioning: Mid-range

Alternatives Range: $15-$60

Value: This mat offers premium thickness and a carrier strap at a competitive mid-range price point compared to basic mats without accessories.

Buying Tips

Best Time to Buy: Best prices typically in January (New Year resolutions) and May-June (pre-summer fitness season).

Deal Indicators: Look for price drops below $25, bundled accessories, or coupon discounts.

Watch For: Watch for third-party sellers charging significantly above $35 or shipping fees that inflate total cost.

Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Jan 26, 2026

Understanding This Analysis

What does Grade C mean?

This product has moderate review authenticity concerns. A notable portion of reviews show suspicious patterns. Consider reading reviews carefully before purchasing.

Adjusted Rating Explained

The adjusted rating (4.90 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.92 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.