What percentage of reviews are fake for this product?

28.00% of the analyzed reviews appear to be fake or inauthentic.

What is the authenticity grade for this product?

The product receives a grade of C based on review authenticity analysis.

How many reviews were analyzed?

15 reviews were analyzed for authenticity patterns.

What is the adjusted rating after removing fake reviews?

After removing suspicious reviews, the adjusted rating is 4.20 out of 5 stars.

How does this analysis help consumers?

This analysis helps consumers identify products with manipulated reviews, enabling more informed purchasing decisions based on genuine customer feedback.

Is this product priced fairly on Amazon?

Based on AI price analysis, this product is Unable to compare.

How is this product positioned in the market?

This product is positioned as a Mid-range option in its category.

Etekcity Smart Scale for Body Weight, Digital Bathroom Weighing Machine Fat Percentage BMI Muscle, Accurate Composition Analyzer People, Bluetooth Electronic Measurement Tool, 400lb

Name: Etekcity Smart Scale for Body Weight, Digital Bathroom Weighing Machine Fat Percentage BMI Muscle, Accurate Composition Analyzer People, Bluetooth Electronic Measurement Tool, 400lb
Brand: Amazon
SKU: B07D7R25JV
Availability: InStock
Rating: 4.2 (15 reviews)

ASIN: B07D7R25JV

Analysis Date: Nov 15, 2025 (re-analyzed Nov 15, 2025)

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Review Analysis Results

Authenticity Grade

28.00%

Fake Reviews

4.87

Original Rating

4.20

Adjusted Rating

Analysis Summary

The reviews show a moderately concerning pattern with several red flags, though many reviews appear genuine. Key findings: 1) Extremely high 5-star concentration (14/16 reviews are 5-star, 87.5%) with only two 4-star reviews, suggesting potential review manipulation; 2) Multiple reviews use nearly identical marketing language and product features ('weight, BMI, body fat, muscle mass, app sync'); 3) Several reviews contain suspiciously enthusiastic language with excessive exclamation points and marketing-style phrasing; 4) One review (R105MPJWYPSV29) is just 'Bien' (Spanish for 'good') which is unusually brief for a verified purchase; 5) However, many reviews contain specific, realistic details about setup difficulties, app limitations, and practical usage scenarios that suggest genuine experiences. The duplicate review (RI9BNWFT7KTNE appearing twice) is also concerning for potential manipulation.

Review Statistics

129,885

Total Reviews on Amazon

-0.67

Rating Difference

Price Analysis

The Etekcity Smart Scale is a well-reviewed mid-range product in a competitive category. Given its high rating and feature set, it represents good value. Wait for a sale event or coupon to purchase below $30 for the best deal.

MSRP Assessment

Estimated MSRP: $39.99

Source: Market research

Amazon Price: Unable to compare

Market Position

Positioning: Mid-range

Alternatives Range: $19.99-$79.99

Value: Offers strong value with Bluetooth connectivity and body composition tracking at a competitive price point within the smart scale category.

Buying Tips

Best Time to Buy: Best prices often found in January (New Year's resolutions) and around major shopping events like Prime Day, Black Friday, and Cyber Monday.

Deal Indicators: Look for prices below $30, bundled offers with other health/fitness products, or coupon discounts of 20% or more.

Watch For: Be wary of third-party sellers with prices significantly lower than Amazon's price, as they may be selling refurbished, used, or counterfeit products.

Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 1, 2025

Understanding This Analysis

What does Grade C mean?

This product has moderate review authenticity concerns. A notable portion of reviews show suspicious patterns. Consider reading reviews carefully before purchasing.

Adjusted Rating Explained

The adjusted rating (4.20 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.87 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.