Levels Grass Fed Whey Protein Powder, No Artificials, 24G of Protein, Vanilla Bean, 5LB

Levels Grass Fed Whey Protein Powder, No Artificials, 24G of Protein, Vanilla Bean, 5LB

ASIN: B072M8FKRW
Analysis Date: Nov 30, 2025 (re-analyzed Nov 30, 2025)

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Review Analysis Results

D
Authenticity Grade
42.00%
Fake Reviews
4.87
Original Rating
3.80
Adjusted Rating

Analysis Summary

This product shows a moderately suspicious review profile with approximately 40-45% potentially inauthentic reviews. The distribution is heavily skewed toward 5-star ratings (11 out of 14 reviews), with only two 4-star reviews and no lower ratings, creating an unnatural perfect score pattern. The verified purchase rate is 100%, which is positive, but the overwhelming positivity without meaningful criticism raises concerns about review manipulation.

Several reviews exhibit formulaic language patterns common in incentivized reviews, such as 'This protein powder is one of the best on the market in terms of ingredients, taste and texture' and 'SO DELICIOUS VANILA FLAVOUR' with excessive capitalization. Multiple reviews use nearly identical phrasing about 'clean ingredients' and 'no clumps,' suggesting coordinated messaging. The review that mentions 'Muy buen producto' provides minimal value and appears designed to boost ratings without substantive content.

The authenticity indicators show mixed signals. Some reviews demonstrate genuine specificity, such as the user who experimented with mixing order to resolve clumping issues, and another who mentioned specific health metrics (LDL dropping from 117 to 76). However, the emotional tone in several reviews feels exaggerated, with multiple claims of being 'the best' and 'amazing' without balanced criticism. The timing pattern isn't visible in this dataset, but the clustering of similar language suggests potential coordinated activity.

Key concerns include the lack of rating diversity, repetitive phrasing across multiple reviews, and several overly simplistic reviews that lack substantive content. Positive indicators include the 100% verified purchase rate and some detailed, specific reviews that demonstrate genuine usage. The product appears to have legitimate satisfied customers, but likely also benefits from some artificially positive reviews to maintain its high average rating.

Key patterns identified in the review analysis include: clean ingredients repeated, no clumps/clumping mentioned multiple times, overuse of 'best' and 'amazing'.

Review Statistics

18,172
Total Reviews on Amazon
-1.07
Rating Difference

Price Analysis

Levels is a premium grass-fed whey protein with exceptional ratings, typically priced higher than mainstream brands. Since the current Amazon price is unknown, monitor the listing for Subscribe & Save options or coupon discounts. Given the high rating, it's worth paying a premium over budget options if quality is your priority.

MSRP Assessment

Estimated MSRP: $89.99
Source: Brand typical pricing
Amazon Price: Unable to compare

Market Position

Positioning: Premium
Alternatives Range: $45-$85 for 5lb grass-fed whey protein
Value: Levels commands premium pricing for its high rating (4.87/5) and grass-fed, no-artificial-ingredients formulation compared to mainstream brands.

Buying Tips

Best Time to Buy: Best prices often in January (New Year's resolutions) and June (summer fitness), but watch for Prime Day and Black Friday deals.
Deal Indicators: Subscribe & Save discount, coupon clip-on, price drop below $70, or bundled with shaker bottle.
Watch For: Be wary of third-party sellers with prices significantly lower than Amazon's listing—could indicate expired product or counterfeit.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 1, 2025

Understanding This Analysis

What does Grade D mean?

This product has significant review authenticity issues. Many reviews show patterns consistent with fake or incentivized reviews. Exercise caution.

Adjusted Rating Explained

The adjusted rating (3.80 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.87 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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