Amazon Basics Cylinder Bagless Vacuum Cleaner with HEPA filter for Hardfloor, Carpet & Car, Compact & Lightweight, 700W, 1.5L, Black

Amazon Basics Cylinder Bagless Vacuum Cleaner with HEPA filter for Hardfloor, Carpet & Car, Compact & Lightweight, 700W, 1.5L, Black

ASIN: B071L9QYTY
Analysis Date: Nov 20, 2025 (re-analyzed Nov 20, 2025)

Review Analysis Results

D
Authenticity Grade
42.00%
Fake Reviews
4.47
Original Rating
3.50
Adjusted Rating

Analysis Summary

This product shows moderate signs of review manipulation with several concerning patterns. The review distribution is heavily skewed toward 5-star ratings (10 out of 15 reviews), which is unusual for a product with multiple complaints about receiving the wrong plug type for European markets. There are multiple reviews with exaggerated, overly enthusiastic language ('Oh my GOD!', 'ABSOLUTELY FANTASTIC!!!', 'Absolutely brilliant') that read like marketing copy rather than genuine user experiences. Several reviews appear to be from non-verified purchases despite claiming recent use, and there's notable repetition of key phrases like 'lightweight', 'strong suction', and 'value for money' across multiple reviews. However, the presence of legitimate negative feedback about plug compatibility issues and some balanced 3-4 star reviews provides some authenticity counterbalance.

Review Statistics

12,136
Total Reviews on Amazon
-0.97
Rating Difference

Price Analysis

The Amazon Basics vacuum is positioned as an entry-level, budget-friendly option. Given its high rating, it represents good value for basic cleaning needs. Recommended for price-conscious buyers who don't require advanced features, but always verify the current price against similar models from brands like Shark or Hoover before purchasing.

MSRP Assessment

Estimated MSRP: £79.99
Source: Brand typical pricing
Amazon Price: Below MSRP

Market Position

Positioning: Budget
Alternatives Range: £50-£200
Value: Offers basic functionality at the lowest price point in the vacuum cleaner category, trading premium features for affordability.

Buying Tips

Best Time to Buy: Best prices often during Black Friday, January sales, or Amazon Prime Day events.
Deal Indicators: Price drops below £50, bundled accessories (extra filters/brushes), or additional discount codes.
Watch For: Be wary of third-party sellers charging significantly more than Amazon's direct price; check shipping costs.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 1, 2025

Understanding This Analysis

What does Grade D mean?

This product has significant review authenticity issues. Many reviews show patterns consistent with fake or incentivized reviews. Exercise caution.

Adjusted Rating Explained

The adjusted rating (3.50 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.47 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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