The Ordinary Natural Moisturizing Factors + Hyaluronic Acid, Lightweight Hydrator for Skin Barrier Support & Hydration

The Ordinary Natural Moisturizing Factors + Hyaluronic Acid, Lightweight Hydrator for Skin Barrier Support & Hydration

ASIN: B0711DTHY2
Analysis Date: Oct 30, 2025 (re-analyzed Jan 22, 2026)

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Review Analysis Results

B
Authenticity Grade
15.00%
Fake Reviews
4.87
Original Rating
4.50
Adjusted Rating

Analysis Summary

The overwhelming majority of these reviews for The Ordinary moisturizer appear genuine, with only a small subset showing potential manipulation signals. All reviews are verified purchases (indicated by '|V|'), which significantly increases their authenticity likelihood. Most reviews contain specific personal experiences, detailed product observations, and balanced perspectives that align with genuine user feedback for a popular skincare product.

Strong genuine indicators are prevalent throughout the dataset. Review #1 provides specific usage context ('twice a day for several months') and detailed effects ('soft, smooth, and hydrated all day long without feeling greasy'). Review #4 offers a balanced 4-star perspective with specific criticisms ('super small you'll run out quick') and personal skin type context ('combination skin'), while still recommending the product. Review #6 acknowledges limited usage time but provides immediate observations about texture and application. These detailed, nuanced reviews reflect authentic user experiences.

Only a few reviews raise minor concerns. Review #2 uses somewhat generic praise language ('favorite moisturizer,' 'quality is amazing,' 'price point is great') without specific personal context. Review #15 is extremely brief ('Very good') which could indicate low-effort reviewing but doesn't necessarily signal manipulation. Review #18 mentions dramatic results after only 3 days ('my skin looks so clear!'), which might be slightly exaggerated but could reflect genuine initial impressions. No clear patterns of coordinated manipulation or marketing language were detected.

Overall, this appears to be a collection of mostly authentic reviews for a well-regarded skincare product. The high proportion of 5-star ratings is consistent with The Ordinary's reputation for effective, affordable products. The presence of some critical feedback (review #4 about size, review #18 about thickness for combination skin) further supports authenticity. While a few reviews show minor red flags, they represent a small minority, and most demonstrate the specific details and personal context characteristic of genuine user experiences.

Key patterns identified in the review analysis include: Verified purchase status for all reviews, Specific texture descriptions (lightweight, not greasy, thick but not heavy), Personal skin type context (combination, oily-prone).

Review Statistics

20,590
Total Reviews on Amazon
-0.37
Rating Difference

Price Analysis

The Ordinary is known for its transparent, no-frills pricing strategy, positioning this moisturizer as a budget-friendly option in the skincare category. Given the brand's direct-to-consumer approach and consistent pricing, Amazon prices typically align closely with the brand's own website. Wait for Amazon sales events or use Subscribe & Save for the best value on this consistently popular product.

MSRP Assessment

Estimated MSRP: $15.80
Source: Brand typical pricing
Amazon Price: Unable to compare

Market Position

Positioning: Budget
Alternatives Range: $15-$50
Value: This product offers exceptional value with clinical-grade ingredients at a fraction of the cost of comparable skincare moisturizers.

Buying Tips

Best Time to Buy: Best prices often appear during major sales events like Prime Day, Black Friday, and holiday sales.
Deal Indicators: Look for Subscribe & Save discounts, coupon clip offers, or multi-pack bundles for better per-unit pricing.
Watch For: Be wary of third-party sellers with prices significantly below $12, as The Ordinary products are frequently counterfeited on Amazon.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Jan 22, 2026

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (4.50 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.87 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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