The Ordinary Niacinamide 10% + Zinc 1%, Brightening & Smoothing Serum for Blemish-Prone Skin, 30ml

The Ordinary Niacinamide 10% + Zinc 1%, Brightening & Smoothing Serum for Blemish-Prone Skin, 30ml

ASIN: B01MDTVZTZ
Analysis Date: Jan 7, 2026

Review Analysis Results

B
Authenticity Grade
15.00%
Fake Reviews
4.20
Original Rating
3.90
Adjusted Rating

Analysis Summary

The overwhelming majority of these reviews for The Ordinary Niacinamide serum appear genuine, with approximately 85% showing authentic user experiences. Of the 16 reviews analyzed, 14 are verified purchases, which significantly increases their credibility. The reviews display a natural distribution of ratings (mostly 5-star but with some 4, 3, and 1-star reviews) and contain highly specific personal experiences that would be difficult to fabricate consistently.

Strong evidence of authenticity includes detailed personal narratives like the user who struggled with acne for 18 years before finding this product effective, the German-language review with specific results, and the balanced review noting initial purging. Multiple reviews mention realistic timelines (using for a year, seeing results over months) and specific skin concerns (pores, oily skin, dark spots). The 1-star reviews are particularly convincing as they provide detailed negative experiences with specific adverse reactions, which fake review campaigns rarely include.

Only a few reviews raise minor concerns. Review #8 mentions a specific seller ('Shop &shop') in what appears to be promotional language, and review #13 focuses primarily on packaging and delivery rather than product experience. Review #4 contains somewhat incoherent text that could be either genuine poor writing or potentially fake. However, these represent a small minority among otherwise highly authentic reviews.

Overall, this appears to be a genuine review set for a popular skincare product. The presence of detailed negative reviews, varied experiences, and specific personal contexts strongly suggests organic user feedback. While a couple of reviews show potential promotional elements, they don't represent a pattern of systematic manipulation. The product appears to work well for many users with oily/acne-prone skin but may cause irritation for those with sensitive skin.

Key patterns identified in the review analysis include: Detailed personal skin histories, Specific timelines for results, Mention of both positive and negative experiences.

Review Statistics

43,193
Total Reviews on Amazon
-0.30
Rating Difference

Price Analysis

The Ordinary Niacinamide serum is competitively priced in India's mid-range skincare market, offering clinical-grade ingredients at an accessible cost. For the best value, purchase during Amazon sales events from authorized sellers. Always verify seller authenticity to avoid counterfeit products.

MSRP Assessment

Estimated MSRP: ₹850-₹950
Source: Brand typical pricing
Amazon Price: Unable to compare

Market Position

Positioning: Mid-range
Alternatives Range: ₹300-₹2,500
Value: Offers pharmaceutical-grade ingredients at a transparent price point compared to skincare brands with similar formulations.

Buying Tips

Best Time to Buy: Best during major sales events like Amazon Great Indian Festival or Prime Day.
Deal Indicators: Price drops below ₹700, bundled offers with other The Ordinary products, or additional cashback/discounts.
Watch For: Extreme discounts (below ₹500) may indicate counterfeit products; verify seller ratings and authenticity.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Jan 7, 2026

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (3.90 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.20 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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