What percentage of reviews are fake for this product?

28.00% of the analyzed reviews appear to be fake or inauthentic.

What is the authenticity grade for this product?

The product receives a grade of C based on review authenticity analysis.

How many reviews were analyzed?

15 reviews were analyzed for authenticity patterns.

What is the adjusted rating after removing fake reviews?

After removing suspicious reviews, the adjusted rating is 4.20 out of 5 stars.

How does this analysis help consumers?

This analysis helps consumers identify products with manipulated reviews, enabling more informed purchasing decisions based on genuine customer feedback.

Is this product priced fairly on Amazon?

Based on AI price analysis, this product is Unable to compare.

How is this product positioned in the market?

This product is positioned as a Budget option in its category.

Elizavecca cer-100 collagen coating hair protein treatment 100ml

Name: Elizavecca cer-100 collagen coating hair protein treatment 100ml
Brand: Amazon
SKU: B01I2ZQJSG
Availability: InStock
Rating: 4.2 (15 reviews)

ASIN: B01I2ZQJSG

Analysis Date: Nov 17, 2025 (re-analyzed Nov 17, 2025)

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Review Analysis Results

Authenticity Grade

28.00%

Fake Reviews

4.93

Original Rating

4.20

Adjusted Rating

Analysis Summary

The reviews show a mix of genuine and potentially suspicious content. Positive indicators include: detailed personal experiences with specific hair types (processed, porous, curly), varied application methods, and some realistic limitations mentioned. Concerning patterns include: extremely high 5-star concentration (14/15 reviews), repetitive language about 'soft, shiny, smooth' hair, and one review (R3P787HEZKYGZ8) that appears to be AI-generated video description text rather than a genuine review. The duplicate review (RE9303SJT3BL0 appearing twice) is also suspicious. However, many reviews contain specific, believable details about hair conditions and usage scenarios that suggest legitimate users.

Review Statistics

64,717

Total Reviews on Amazon

-0.73

Rating Difference

Price Analysis

Elizavecca CER-100 is positioned as a budget-friendly hair treatment with premium-level customer ratings (4.93/5). Given its strong reputation, any price under $20 represents good value. Check for Amazon coupons or Subscribe & Save to maximize savings on this popular product.

MSRP Assessment

Estimated MSRP: $15-$20

Source: Product category average

Amazon Price: Unable to compare

Market Position

Positioning: Budget

Alternatives Range: $15-$40

Value: This product offers exceptional value with premium-level ratings at a budget price point compared to similar hair treatments.

Buying Tips

Best Time to Buy: Best prices often during major sales events (Prime Day, Black Friday) or when Amazon offers coupons.

Deal Indicators: Look for Subscribe & Save discounts, coupon checkboxes, or bundled offers with other hair care products.

Watch For: Watch for third-party sellers charging significantly above typical price; verify seller reputation before purchasing.

Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 1, 2025

Understanding This Analysis

What does Grade C mean?

This product has moderate review authenticity concerns. A notable portion of reviews show suspicious patterns. Consider reading reviews carefully before purchasing.

Adjusted Rating Explained

The adjusted rating (4.20 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.93 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.