ProDen PlaqueOff Powder for Pets - Cat & Dog Breath Freshener - Plaque & Tartar Remover for Pet Oral Care - 60g

ProDen PlaqueOff Powder for Pets - Cat & Dog Breath Freshener - Plaque & Tartar Remover for Pet Oral Care - 60g

ASIN: B013NUFA62
Analysis Date: Jan 18, 2026 (re-analyzed Jan 18, 2026)

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Review Analysis Results

A
Authenticity Grade
8.00%
Fake Reviews
4.80
Original Rating
4.60
Adjusted Rating

Analysis Summary

The overwhelming majority of these reviews appear genuine, with only minimal indications of potential manipulation. All 16 reviews are verified purchases (marked with 'V'), which significantly increases their authenticity likelihood. The reviews display a healthy mix of detailed personal experiences, specific timelines, and varied perspectives that align with genuine customer feedback for a pet dental product. The presence of multiple languages (English, Italian, Dutch, French) and different writing styles further supports organic user engagement rather than coordinated manipulation.

Strong evidence of authenticity includes numerous reviews with specific personal context: review #2 details a senior mini-dachshund's anesthesia reaction and veterinary recommendation; review #4 describes a cat's specific dental condition (gingivitis on upper incisors) and behavioral changes; review #13 provides a detailed timeline of six months of use with specific observations about tartar cracking and lifting; review #9 shares the story of adopting a 5-year-old Labrador from an SPA shelter with specific dental issues. These detailed narratives with unique circumstances are highly indicative of genuine experiences.

Only minor concerns exist: review #5 is extremely brief in Italian ('Mi sembra un ottimo aiuto...') and review #7 is similarly brief ('Good taste and good effect'), which could potentially be low-effort reviews, but even these contain plausible personal assessments. Review #1 uses somewhat enthusiastic language ('huge difference') but still includes specific details about timeframe and ease of use. There are no clear patterns of marketing language, repetitive phrasing, or coordinated messaging across reviews that would indicate systematic manipulation.

In balanced summary, this review set demonstrates strong authenticity markers with minimal red flags. The high percentage of 5-star ratings is expected for a specialized pet product that appears to deliver results for many users. The detailed personal stories, varied writing styles, verified purchase status, and absence of coordinated language patterns all point to organic customer feedback. Any potential manipulation appears isolated rather than systematic, representing a small fraction of the total reviews.

Key patterns identified in the review analysis include: Verified purchases across all reviews, Multiple languages present (English, Italian, Dutch, French), Specific timelines mentioned (weeks, months).

Review Statistics

About Review Data Collection

We extract as much review data as Amazon makes available at the time of analysis. The amount may vary due to Amazon's rate limiting, regional restrictions, or other factors. Our analysis is based on the reviews we successfully collected.

17,481
Total Reviews on Amazon
15
Reviews Analyzed
14
Genuine Reviews
1
Fake Reviews
-0.20
Rating Difference

Want to analyze more reviews? Install the Null Fake Chrome extension to capture and analyze additional reviews as you browse Amazon.

Free, quick to install, and works on Chrome, Edge, Brave, and other Chromium browsers.

Price Analysis

ProDen PlaqueOff is a well-rated mid-range pet dental product. Without the current Amazon price, focus on finding it below $30 and utilize Subscribe & Save for the best value. The high rating suggests it's a reliable choice in its category.

MSRP Assessment

Estimated MSRP: $29.99
Source: Brand typical pricing
Amazon Price: Unable to compare

Market Position

Positioning: Mid-range
Alternatives Range: $15-$45
Value: Offers strong value with exceptional ratings (4.8/5) compared to similar pet dental products, suggesting higher customer satisfaction.

Buying Tips

Best Time to Buy: Best around major pet holidays (National Pet Day in April) or Amazon Prime Day.
Deal Indicators: Subscribe & Save discount, coupon clip offers, or multi-pack bundles.
Watch For: Watch for third-party sellers with prices significantly above $30 for a single 60g container.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Jan 18, 2026

Understanding This Analysis

What does Grade A mean?

This product has excellent review authenticity. Our AI detected very few suspicious patterns, suggesting the vast majority of reviews are genuine customer experiences.

Adjusted Rating Explained

The adjusted rating (4.60 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.80 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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Detailed explanation of our AI methodology

Spotting Fake Reviews Yourself

10 warning signs to watch for

Frequently Asked Questions

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