Brushmo Plaque Control Replacement Toothbrush Heads, Compatible with Philips Sonicare Click-on Electric Toothbrush Handles, 8 Standard Replacement Heads, Soft Dupont Bristles, BM928, White

Brushmo Plaque Control Replacement Toothbrush Heads, Compatible with Philips Sonicare Click-on Electric Toothbrush Handles, 8 Standard Replacement Heads, Soft Dupont Bristles, BM928, White

ASIN: B00NN07IMW
Analysis Date: Nov 30, 2025 (re-analyzed Nov 30, 2025)

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Review Analysis Results

C
Authenticity Grade
25.00%
Fake Reviews
4.53
Original Rating
4.00
Adjusted Rating

Analysis Summary

This product appears to have a predominantly genuine review profile with approximately 75% authentic feedback. The rating distribution shows a healthy mix with mostly 5-star reviews (11), several 4-star reviews (3), and one critical 1-star review, creating a natural distribution rather than the perfect 5-star pattern typical of manipulated products. The presence of the negative review discussing compatibility issues with specific Philips Sonicare models adds credibility to the overall review ecosystem, as fake review campaigns rarely include such critical feedback.

Several reviews exhibit formulaic language patterns that raise minor concerns, such as "Great replacement for the price! Fits really well and save so much money!" and the repetitive emphasis on cost savings across multiple reviews. The review stating "These seem to be every bit as high quality as the Sonicare brand and are much less expensive" follows a common promotional template, while the German review "Guter Ersatz für die Zahnbürste . Genau so gut wie Marke" appears authentic despite its brevity.

The reviews demonstrate good authenticity indicators including specific product comparisons (medium vs soft bristles), detailed compatibility notes (mention of Philips Sonicare Diamondclean specifically), and realistic user experiences with minor drawbacks. The review discussing how "the base of the brush head is a little large it does not fit in the Sonicare charger case" shows genuine user experience rather than promotional language. Multiple reviewers mention being repeat customers, which is a strong authenticity signal.

Key positive indicators include the natural rating distribution, specific technical details about fit and performance, and genuine user language. The main concerns stem from some repetitive cost-saving language and a few overly enthusiastic reviews that lack specific details. The product appears to be a legitimate third-party replacement head for Sonicare toothbrushes that generally performs well but may have compatibility issues with certain models.

Key patterns identified in the review analysis include: cost savings emphasis, direct brand comparisons, repeat purchase mentions.

Review Statistics

33,714
Total Reviews on Amazon
-0.53
Rating Difference

Price Analysis

Brushmo offers a budget-friendly alternative to Philips Sonicare branded replacement heads with strong customer satisfaction (4.53/5). Given the consistent high rating across 33,000+ reviews, this appears to be a reliable value option. Wait for Amazon promotions or use subscribe & save for the best price on this compatible product.

MSRP Assessment

Estimated MSRP: Unknown
Source: Unable to determine
Amazon Price: Unable to compare

Market Position

Positioning: Budget
Alternatives Range: $25-$45 for 8-pack replacement heads
Value: Offers significant savings over Philips Sonicare branded heads while maintaining compatibility and positive user reviews.

Buying Tips

Best Time to Buy: Best around major holidays (Black Friday, Prime Day) and back-to-school season when oral care products often see discounts.
Deal Indicators: Price below $20 for 8-pack, subscribe & save discounts, coupon availability, or bundled offers with other oral care products.
Watch For: Watch for counterfeit products, unusually low prices (below $15 for 8-pack), and verify compatibility with your specific Sonicare model before purchasing.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 1, 2025

Understanding This Analysis

What does Grade C mean?

This product has moderate review authenticity concerns. A notable portion of reviews show suspicious patterns. Consider reading reviews carefully before purchasing.

Adjusted Rating Explained

The adjusted rating (4.00 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.53 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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