EXCEL, Fresh Mint Flavoured Mints, 12.2g, 12 Count

EXCEL, Fresh Mint Flavoured Mints, 12.2g, 12 Count

ASIN: B00HQXVTC2
Analysis Date: Feb 2, 2026 (re-analyzed Feb 2, 2026)

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Review Analysis Results

B
Authenticity Grade
15.00%
Fake Reviews
4.07
Original Rating
3.80
Adjusted Rating

Analysis Summary

The vast majority of these reviews appear genuine, with approximately 85% showing authentic characteristics. All reviews are verified purchases, which significantly increases their credibility. The collection includes a healthy mix of ratings (5-star, 4-star, 3-star, and 1-star), which is typical of genuine review ecosystems rather than manipulated ones. The presence of detailed negative and mixed reviews alongside positive ones suggests organic customer feedback rather than coordinated promotion.

Strong evidence of authenticity comes from multiple reviews containing specific personal context and detailed product experiences. Review #1 describes keeping mints in bag, car, and glove box with specific comparisons to other brands. Review #4 mentions specific use cases (after coffee, before meetings) and comparisons to gum. Review #10 provides detailed analysis comparing Excel to Altoids, discussing ingredients, taste tests, and texture. Review #3 (in French) mentions a specific 50% price increase, showing genuine customer concern rather than promotional content. These detailed, contextual reviews strongly indicate real user experiences.

Some minor concerns exist with a few very brief reviews that lack specific details. Review #2 ("Very refreshing taste") and Review #7 ("Great") are extremely short and generic, though they could still be genuine from satisfied customers who don't elaborate. Review #6 contains slightly marketing-like language ("powerful punch") but includes personal context about family members wanting them. These represent only a small fraction of the total reviews and don't show coordinated manipulation patterns.

Overall, this appears to be a collection of predominantly genuine reviews for a product that customers genuinely appreciate. The detailed positive reviews contain specific usage scenarios and comparisons that would be difficult to fabricate consistently. The presence of authentic negative feedback about price increases, packaging issues, and quantity concerns further supports the organic nature of these reviews. While a few brief reviews lack detail, they don't demonstrate clear manipulation patterns that would indicate widespread fakery.

Key patterns identified in the review analysis include: Multiple mentions of specific storage locations (bag, car, glove box), Comparisons to other brands (Altoids, gum), International context (Canadian product, French reviews).

Review Statistics

719
Total Reviews on Amazon
-0.27
Rating Difference
Editor's Analysis

Choosing the Right Packaged Mints: Flavor, Portability, and Value

When selecting a packaged mint like EXCEL's 12-count Fresh Mint option, buyers should focus on three key factors: flavor longevity, packaging convenience for on-the-go use, and cost-per-mint value. This specific product offers 12 individual 12.2g packs, making it a bulk purchase designed for regular consumption rather than occasional use.

Key Considerations Before Buying

  • Flavor profile and intensity: EXCEL Fresh Mint Mints are positioned as a standard fresh mint, not an extra-strong or specialty flavor, which affects their suitability for different breath-freshening needs.
  • Packaging format: The 12-count multi-pack requires consideration of storage and portability—will you use these primarily at home, work, or while traveling?
  • Canadian market context: As a product sold in Canada, formulation may differ from international mint brands in sweetness or ingredient sourcing.

What Our Analysts Recommend

For packaged mints, examine reviews for specific mentions of flavor duration (how long the minty sensation lasts) and texture consistency (whether they're consistently smooth or prone to crumbling). With EXCEL mints, pay particular attention to feedback about the foil packaging's effectiveness at preserving freshness across all 12 units.

Mints Market Context

Market Overview

The Canadian packaged mint market is dominated by both international brands and local offerings like EXCEL, with competition focusing on flavor variety, sugar-free formulations, and pocket-friendly packaging. Multi-packs like this 12-count format cater specifically to household or office consumption rather than impulse single purchases.

Common Issues

Common complaints in this category include inconsistent flavor strength between batches, packaging that fails to seal properly leading to stale mints, and texture issues like excessive hardness or rapid melting. Sugar-free variants often face criticism for aftertastes from artificial sweeteners.

Quality Indicators

Quality mints maintain consistent size and texture across all pieces in a pack, dissolve evenly without grittiness, and provide predictable flavor intensity. Packaging should be airtight and easy to open without tearing—critical for a 12-pack where you'll be opening multiple units over time.

Review Authenticity Insights

Grade B Interpretation

A Grade B authenticity rating with 15% estimated fake reviews indicates generally reliable feedback, but suggests some review manipulation—likely inflated positive reviews. The 0.27-point drop from the displayed 4.07 to the adjusted 3.80 rating reveals modest but meaningful inflation.

Trust Recommendation

Focus on the verified purchase mid-range reviews (3- and 4-star) which are less likely to be manipulated. Given the 85% authentic review rate, look for recurring specific details about flavor strength and packaging quality across multiple reviews rather than generic praise.

Tips for Reading Reviews

For this product, prioritize reviews that mention actual usage scenarios (e.g., 'lasts through my morning meetings' or 'kept in my car console') and compare the 1-star reviews about flavor weakness against 5-star reviews about freshness to identify consistent product characteristics.

Expert Perspective

EXCEL Fresh Mint Mints present as a competent mainstream option with reasonably authentic reviews suggesting predictable performance. The 3.80 adjusted rating from verified purchasers indicates satisfactory but not exceptional quality—appropriate for regular use rather than special occasions. The 12-pack format offers convenience for frequent users but requires consideration of whether you'll consume them before potential staleness sets in. The product's position in the market appears to be value-oriented rather than premium.

Purchase Considerations

Consider whether you prefer consistent mild freshness (as suggested by mid-range reviews) versus intense mint impact. The Canadian formulation may differ slightly from US or European mints in sweetness level. Evaluate if the 12-pack represents true value compared to purchasing smaller quantities of potentially higher-quality alternatives.

Comparing Alternatives

Shoppers should compare EXCEL's cost-per-mint and flavor longevity against competing Canadian brands like Thrive or international options like Tic Tac to assess relative value.

Price Analysis

EXCEL mints are positioned as a budget-friendly option in the breath mint category. Since the current Amazon price is unknown, compare against local retailers like Shoppers Drug Mart or Walmart where similar products typically range $3-$6 per multi-pack. Look for Subscribe & Save options or bulk purchases for the best value.

MSRP Assessment

Estimated MSRP: Unknown
Source: Unable to determine
Amazon Price: Unable to compare

Market Position

Positioning: Budget
Alternatives Range: $2-$8 CAD per pack
Value: EXCEL mints offer good value as a mainstream brand with consistent quality at competitive pricing compared to similar breath mint products.

Buying Tips

Best Time to Buy: No strong seasonal patterns, but check around holidays for potential multi-pack promotions.
Deal Indicators: Look for Subscribe & Save discounts, multi-pack bundles, or price drops below $0.50 per individual pack.
Watch For: Watch for inflated per-unit pricing on single packs and verify freshness dates since this is a consumable product.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Feb 2, 2026

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (3.80 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.07 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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