Dylon Wash & Dye Fabric Dye for Clothes & Soft Furnishings - Intense Black / Velvet Black

Dylon Wash & Dye Fabric Dye for Clothes & Soft Furnishings - Intense Black / Velvet Black

ASIN: B00DL0WWS4
Analysis Date: Nov 25, 2025 (re-analyzed Nov 25, 2025)

Review Analysis Results

B
Authenticity Grade
18.00%
Fake Reviews
4.20
Original Rating
3.80
Adjusted Rating

Analysis Summary

The review set shows mostly legitimate characteristics with some minor concerns. Positive aspects include: detailed usage experiences with specific weights and fabric types, realistic mixed ratings (5★, 4★, 3★, 1★), and consistent product-specific knowledge across reviews. Concerns include: some overly enthusiastic language, a few very brief reviews that lack substance, and one duplicate review (R2AOIJ3MYSOD24 appears twice). The 1-star review provides legitimate criticism about packaging instructions vs listing claims, which adds authenticity. Overall, this appears to be a genuine product with mostly real customer feedback, with only a small percentage potentially being inauthentic.

Review Statistics

5,509
Total Reviews on Amazon
-0.40
Rating Difference

Price Analysis

Dylon fabric dyes are competitively priced in the mid-range segment with strong consumer ratings suggesting good performance. Check Amazon's price against major UK retailers like Wilko, Hobbycraft, or John Lewis for comparison. Given the consistent high ratings, this product represents solid value if priced within the £6-£10 range on Amazon.

MSRP Assessment

Estimated MSRP: £8-£12
Source: Market research
Amazon Price: Unable to compare

Market Position

Positioning: Mid-range
Alternatives Range: £5-£15
Value: Dylon offers good value with strong brand reputation and consistent results compared to cheaper alternatives that may produce uneven dye jobs.

Buying Tips

Best Time to Buy: Best purchased during spring cleaning periods (March-April) or back-to-school seasons when home improvement products often see promotions.
Deal Indicators: Look for multi-pack discounts, subscribe & save options, or bundled offers with dye fixatives or gloves.
Watch For: Watch for third-party sellers charging significantly above £12 or unusually low prices from new sellers with minimal feedback.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 1, 2025

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (3.80 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.20 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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