What percentage of reviews are fake for this product?

15.00% of the analyzed reviews appear to be fake or inauthentic.

What is the authenticity grade for this product?

The product receives a grade of B based on review authenticity analysis.

How many reviews were analyzed?

15 reviews were analyzed for authenticity patterns.

What is the adjusted rating after removing fake reviews?

After removing suspicious reviews, the adjusted rating is 4.00 out of 5 stars.

How does this analysis help consumers?

This analysis helps consumers identify products with manipulated reviews, enabling more informed purchasing decisions based on genuine customer feedback.

Is this product priced fairly on Amazon?

Based on AI price analysis, this product is Unable to compare.

How is this product positioned in the market?

This product is positioned as a Mid-range option in its category.

Arm & Hammer Advanced White Toothpaste 2 Pack Toothpaste with Baking Soda & Peroxide

Name: Arm & Hammer Advanced White Toothpaste 2 Pack Toothpaste with Baking Soda & Peroxide
Brand: Amazon
SKU: B00C7PZ20O
Availability: InStock
Rating: 4.0 (15 reviews)

ASIN: B00C7PZ20O

Analysis Date: Jan 4, 2026

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Review Analysis Results

Authenticity Grade

15.00%

Fake Reviews

4.33

Original Rating

4.00

Adjusted Rating

Analysis Summary

The majority of these reviews appear genuine, with approximately 85% showing authentic user experiences. All reviews are verified purchases (marked with 'V'), which significantly increases their credibility. The reviews display a natural distribution of ratings (5, 4, 3, and 1-star) with varied writing styles, lengths, and perspectives that reflect real user experiences rather than coordinated manipulation.

Strong evidence of authenticity includes detailed personal context in multiple reviews. Review #1 provides specific sensory descriptions of the foaming action and taste, while review #4 offers a balanced perspective comparing this product to Colgate and acknowledging the salty baking soda taste. Review #6 describes a negative reaction with specific physical symptoms (peeling skin, wrinkled lips), which is unlikely to be fabricated. Review #13 mentions the product reformulation issue, showing awareness of other customer feedback patterns.

Some minor concerns exist with a few reviews that contain generic praise or slightly unnatural phrasing. Review #11 uses somewhat generic language ('Great quality for the price'), and review #14 contains marketing-like phrasing ('best affordable whitening toothpaste in the market'). Review #12 appears to have text from a different product review accidentally included ('The bread freshness was OK'), suggesting possible copy-paste errors that could indicate inauthenticity.

Overall, this appears to be a legitimate product with mostly genuine user feedback. The few potentially suspicious reviews are outweighed by numerous detailed, balanced reviews with specific personal experiences. The product seems to have a distinctive taste profile (salty/baking soda) that divides users, which is a hallmark of authentic feedback rather than manufactured praise.

Key patterns identified in the review analysis include: Verified purchase status for all reviews, Natural distribution of star ratings, Consistent mention of salty/baking soda taste.

Review Statistics

34,893

Total Reviews on Amazon

-0.33

Rating Difference

Price Analysis

Arm & Hammer toothpaste is positioned as a mid-range imported oral care product in Japan. Since the current Amazon price is unknown, compare it against local alternatives like Lion or Sunstar brands. Look for the 2-pack priced under ¥1,000 for good value, and consider subscription options if you use it regularly.

MSRP Assessment

Estimated MSRP: ¥1,200-¥1,500

Source: Product category average

Amazon Price: Unable to compare

Market Position

Positioning: Mid-range

Alternatives Range: ¥400-¥2,500

Value: Offers good value with baking soda and peroxide formula at a reasonable price point compared to premium whitening toothpastes.

Buying Tips

Best Time to Buy: Look for discounts during health/beauty sales events (typically March, September, and year-end).

Deal Indicators: Price below ¥1,000 for the 2-pack, bundle deals with other oral care products, or subscribe & save discounts.

Watch For: Watch for unusually low prices from third-party sellers with limited reviews, and check shipping costs for imported items.

Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Jan 4, 2026

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (4.00 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.33 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.