Sunstar Settima Settima Toothpaste Special [Standing Type] (Toothpaste) [Quasi-drug Product] 2.8 oz (80 g) x 1 [Whitening Whitening Stain Care, Stained Stain (Special Care 2 to 3 Times a Week)

Sunstar Settima Settima Toothpaste Special [Standing Type] (Toothpaste) [Quasi-drug Product] 2.8 oz (80 g) x 1 [Whitening Whitening Stain Care, Stained Stain (Special Care 2 to 3 Times a Week)

ASIN: B000FP3JYE
Analysis Date: Jan 4, 2026

Review Analysis Results

B
Authenticity Grade
12.00%
Fake Reviews
4.20
Original Rating
3.90
Adjusted Rating

Analysis Summary

The overwhelming majority of these reviews appear genuine, with only 1-2 showing potential manipulation patterns. Approximately 88% of reviews demonstrate authentic characteristics including personal usage contexts, specific product comparisons, balanced perspectives with both positive and negative observations, and realistic timelines of use. The reviews are all marked as verified purchases (V), which significantly increases their credibility. The distribution of ratings (5★, 4★, 3★) shows natural variation rather than suspicious clustering around perfect scores.

Strong evidence of authenticity includes numerous reviews with specific personal contexts: R3PB75EEF7CNPX discusses effectiveness on different types of stains (coffee, nicotine) and compares to other whitening products; RH17TBQIWWJ99 shares a detailed story about purchasing for a husband's smoking stains; R2G5IZH8YZAV8 provides a specific usage schedule (Monday, Wednesday, Friday) and photographic evidence over two months; R78B3RXXVYD2T offers a balanced perspective acknowledging limited effectiveness on heavy stains from long-term smoking and coffee consumption. These detailed, nuanced reviews with personal narratives strongly indicate genuine user experiences.

The only potential concern is R1G4VBIA67VOPM, which consists of just two words ("しみないから安心!" - "It doesn't sting, so I feel secure!") without context or detail, potentially indicating a low-effort review. However, even this could simply be a genuine brief positive reaction rather than manipulation. No clear patterns of marketing language, repetitive phrases, or coordinated messaging exist across the reviews.

In summary, this review set appears overwhelmingly authentic with only minimal concerns. The detailed personal experiences, balanced perspectives (including several 3-star reviews with specific criticisms), verified purchase status, and natural rating distribution all point to genuine user feedback. The single very brief review represents less than 7% of the sample and even that may be authentic rather than manipulative.

Key patterns identified in the review analysis include: Verified purchases only, Natural mix of ratings (5, 4, 3 stars), Specific personal usage contexts.

Review Statistics

3,463
Total Reviews on Amazon
-0.30
Rating Difference

Price Analysis

This is a mid-range whitening toothpaste with strong consumer ratings. Since the current Amazon price is unknown, monitor for prices in the ¥500-¥700 range for good value. Consider setting up price alerts and checking for subscription savings.

MSRP Assessment

Estimated MSRP: ¥600-¥800
Source: Product category average
Amazon Price: Unable to compare

Market Position

Positioning: Mid-range
Alternatives Range: ¥300-¥1,200
Value: Offers specialized whitening care at a competitive price point compared to similar quasi-drug whitening toothpastes.

Buying Tips

Best Time to Buy: Look for discounts around major holidays like New Year or during Amazon promotional events like Prime Day.
Deal Indicators: Price drops below ¥500, bundle deals with other oral care products, or subscription discounts.
Watch For: Be wary of prices significantly lower than ¥300, which may indicate expired products or counterfeits.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Jan 4, 2026

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (3.90 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.20 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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