TZe-231 TZe231 TZe TZ 12mm 0.47 Laminated Black Ink on White Tape Replacement for Brother P Touch Label Maker Tape, Compatible with Brother PT-H110 PT-D210 PT-D220 PT-1290 PT-1880, 2-Pack

TZe-231 TZe231 TZe TZ 12mm 0.47 Laminated Black Ink on White Tape Replacement for Brother P Touch Label Maker Tape, Compatible with Brother PT-H110 PT-D210 PT-D220 PT-1290 PT-1880, 2-Pack

ASIN: B0DQKNC4WX
Analysis Date: Nov 16, 2025 (re-analyzed Nov 16, 2025)

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Review Analysis Results

C
Authenticity Grade
28.00%
Fake Reviews
4.20
Original Rating
3.60
Adjusted Rating

Analysis Summary

The review set shows mixed authenticity signals. Positive indicators include: natural variation in ratings (5-star to 1-star), specific product details about Brother PTouch compatibility and split backing design, and some negative reviews addressing genuine product issues. Concerning patterns include: duplicate reviews from the same users (R103Y52DFMG077 and R2YOVKNA4SVF6J appear twice with identical text), several overly generic 5-star reviews lacking detail, and a high concentration of verified purchases (11 of 15). The duplicate reviews are particularly suspicious and suggest potential review manipulation, though the presence of authentic-sounding negative reviews and detailed positive reviews provides some balance. The moderate fake percentage reflects these mixed signals.

Review Statistics

212
Total Reviews on Amazon
-0.60
Rating Difference

Price Analysis

This appears to be a budget-friendly generic replacement tape for Brother label makers. Given the strong 4.2/5 rating from 212 reviews, it likely represents good value compared to genuine Brother tapes. Buy when you find it priced competitively within the $12-18 range for the 2-pack, and consider stockpiling during office supply sales if you use label tapes regularly.

MSRP Assessment

Estimated MSRP: Unknown
Source: Unable to determine
Amazon Price: Unable to compare

Market Position

Positioning: Budget
Alternatives Range: $12-$25 for 2-pack
Value: This appears to be a generic replacement tape offering significant savings over genuine Brother brand tapes while maintaining compatibility with popular models.

Buying Tips

Best Time to Buy: Office supply products often see discounts during back-to-school (July-August) and tax season (January-April).
Deal Indicators: Look for price drops below $10 for the 2-pack, bundle deals with label makers, or subscribe & save discounts.
Watch For: Watch for shipping fees that negate savings, verify compatibility with your specific model, and check recent reviews for quality consistency.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 1, 2025

Understanding This Analysis

What does Grade C mean?

This product has moderate review authenticity concerns. A notable portion of reviews show suspicious patterns. Consider reading reviews carefully before purchasing.

Adjusted Rating Explained

The adjusted rating (3.60 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.20 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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