NEEWER CB120B 120W LED Video Light with 2.4G&APP Control COB Bi Color 2700K-6500K 78000lux at 1m/CCT Mode/CRI97/12 Scenes/Bowens Mount Continuous Output Lighting for Studio Photography/Video Recording
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Review Analysis Results
Analysis Summary
The reviews show a mixed pattern with some legitimate characteristics but also several concerning elements. On the positive side, there's good product-specific detail across multiple reviews, varied writing styles, and some critical feedback (4-star reviews mentioning limitations). However, concerns include: extremely high 5-star concentration (11/14 reviews), repetitive product name mentions, some overly enthusiastic language, and duplicate review content (RC0XAE1F0LOYW appears twice with identical text). The reviews generally lack verification badges (only 'V' tags), and while many contain technical details that suggest genuine users, the overall distribution skews suspiciously positive for a professional lighting product where more balanced feedback would be expected.
Review Statistics
About Review Data Collection
We extract as much review data as Amazon makes available at the time of analysis. The amount may vary due to Amazon's rate limiting, regional restrictions, or other factors. Our analysis is based on the reviews we successfully collected.
Want to analyze more reviews? Install the Null Fake Chrome extension to capture and analyze additional reviews as you browse Amazon.
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Price Analysis
This NEEWER light appears competitively positioned in the mid-range market with premium features like CRI97 and app control. Given the high 4.87/5 rating, it represents solid value in the $150-$500 studio lighting category. Monitor Amazon's price history and wait for seasonal promotions to secure the best deal.
MSRP Assessment
Market Position
Buying Tips
Understanding This Analysis
What does Grade C mean?
This product has moderate review authenticity concerns. A notable portion of reviews show suspicious patterns. Consider reading reviews carefully before purchasing.
Adjusted Rating Explained
The adjusted rating (4.20 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.87 stars), suggesting positive fake reviews may be inflating the score.
How We Detect Fake Reviews
Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.
Important Limitations
No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.
