Now Supplements, Magnesium Citrate, Enzyme Function*, Nervous System Support*, 60 Veg Capsules

Now Supplements, Magnesium Citrate, Enzyme Function*, Nervous System Support*, 60 Veg Capsules

ASIN: B0DCDQCY7S
Analysis Date: Feb 27, 2026 (re-analyzed Feb 27, 2026)

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Review Analysis Results

B
Authenticity Grade
15.00%
Fake Reviews
4.78
Original Rating
4.40
Adjusted Rating

Analysis Summary

The majority of these reviews appear genuine, with approximately 85% showing authentic characteristics. All reviews are verified purchases (except one unverified), which significantly increases their credibility. The reviews demonstrate a natural distribution of content length and specificity, with users sharing personal health contexts and varied experiences that align with typical supplement usage patterns.

Strong evidence of authenticity includes detailed personal narratives like review #1 discussing magnesium's interaction with prescription pain management, review #2 mentioning ongoing constipation as part of a supplement routine, and review #10 providing specific capsule measurements and packaging details. These reviews contain the type of personal context and specific product knowledge that genuine users typically share. The mix of English and Spanish reviews also reflects natural customer diversity.

Minor concerns include a few very brief reviews (#3: 'Works great' and #4: 'Can't go a day without this') that lack detail, though their brevity alone doesn't indicate manipulation. Review #7 contains generic praise ('it's a good product, i think it a good choice for the price too') that could potentially be formulaic, but it's not clearly part of a manipulation pattern. No repetitive phrases or marketing language appear across multiple reviews.

Overall, this appears to be a legitimate product receiving mostly authentic positive feedback. The few less-detailed reviews are balanced by numerous specific, personal accounts that demonstrate real user experiences. The product seems to genuinely help with sleep, digestion, and muscle discomfort based on consistent themes across genuine reviews.

Key patterns identified in the review analysis include: Personal health context in multiple reviews, Mix of detailed and brief reviews, Verified purchase status for most reviews.

Review Statistics

214
Total Reviews on Amazon
-0.38
Rating Difference
Editor's Analysis

Choosing Magnesium Citrate: Bioavailability, Dosage, and Formulation Considerations

When evaluating Now Supplements' Magnesium Citrate capsules, buyers should understand that citrate is one of the most bioavailable magnesium forms, meaning your body absorbs it efficiently. This specific 60-capsule formulation targets enzyme function and nervous system support, which requires consistent daily intake to achieve benefits. Unlike cheaper oxide forms, citrate typically causes less gastrointestinal distress while delivering magnesium where it's needed.

Key Considerations Before Buying

  • Magnesium citrate's high absorption rate makes it effective for addressing deficiencies, but the 60-capsule count provides just a 30-day supply at the standard 400mg daily dosage, requiring more frequent repurchasing than bulk options.
  • This product's 'Enzyme Function' and 'Nervous System Support' claims reference magnesium's established roles in over 300 enzymatic reactions and neurotransmitter regulation, not unique proprietary benefits.
  • Veg capsules indicate suitability for vegetarian/vegan diets, but consumers with severe magnesium deficiencies may need higher doses than this formulation provides without medical supervision.

What Our Analysts Recommend

Quality magnesium citrate supplements should specify elemental magnesium content per serving (this product provides 200mg per two capsules), not just compound weight. Third-party testing for heavy metals is crucial since magnesium sources can contain contaminants, and transparent manufacturers disclose testing protocols. The NOW brand's long-standing reputation in supplements provides some assurance, but always verify current manufacturing practices.

Magnesium Market Context

Market Overview

The magnesium supplement market is saturated with various forms—citrate, glycinate, oxide, and malate—each with different absorption rates and targeted effects. Citrate occupies the mid-to-high tier for bioavailability, typically priced above oxide but below specialized forms like glycinate for sleep support. Recent consumer trends show increased demand for magnesium addressing stress-related symptoms and muscle recovery.

Common Issues

Many magnesium products underdose elemental magnesium while highlighting compound weight, misleading consumers about potency. Some manufacturers use fillers that reduce capsule disintegration rates, affecting absorption. Market-wide issues include inconsistent labeling about magnesium form percentages and exaggerated claims about specific health outcomes beyond established research.

Quality Indicators

Superior magnesium citrate products clearly state elemental magnesium per serving, use minimal excipients, and provide batch-specific testing for purity. Manufacturing certifications (like NSF or USP verification) signal quality control, though few brands carry them. Transparent sourcing of raw materials, particularly whether magnesium is derived from seawater or mineral deposits, indicates supply chain oversight.

Review Authenticity Insights

Grade B Interpretation

The 'B' authenticity grade with 15% estimated fake reviews suggests mostly reliable feedback but warrants cautious interpretation of extreme claims. For this magnesium citrate product, the gap between the raw 4.78 rating and adjusted 4.40 indicates some review inflation, though 85% authentic reviews remains solid for Amazon supplements.

Trust Recommendation

Focus on verified purchase reviews discussing specific outcomes like sleep improvement timing, digestive tolerance, or dosage effects rather than generic praise. Given the authenticity analysis, discount reviews claiming miraculous overnight results or those using identical phrasing across multiple reviews, as these may represent the estimated 15% problematic content.

Tips for Reading Reviews

Prioritize reviews mentioning personal magnesium deficiency diagnosis, comparative experiences with other magnesium forms, or detailed timing of effects (e.g., 'took two weeks to notice reduced muscle cramps'). Be skeptical of reviews that don't mention dosage specifics or that copy marketing language verbatim without personal experience context.

Expert Perspective

NOW's Magnesium Citrate presents as a credible mid-tier option with strong consumer validation—the adjusted 4.40 rating from predominantly authentic reviews indicates genuine satisfaction among most users. The product's positioning for enzyme and nervous system functions aligns with magnesium citrate's established physiological roles rather than exaggerated claims. The 60-capsule size suits trial periods but represents less value than higher-count options for long-term users. The brand's reputation and vegan capsule formulation add trust factors, though the absence of third-party certification leaves some quality assurance questions unanswered.

Purchase Considerations

Weigh this product's convenient capsule form against powder alternatives that allow dose customization, and consider whether the 200mg elemental magnesium per serving matches your target intake. Those with sensitive digestion should note citrate's mild laxative effect at higher doses, which some reviews mention as beneficial for regularity but others find problematic. The price-per-serving should be compared against bulk powder citrate options if cost is primary concern.

Comparing Alternatives

Shoppers should compare this product's cost per milligram of elemental magnesium against competing citrate forms and evaluate whether glycinate or malate formulations might better match specific needs like sleep or muscle support.

Price Analysis

NOW Magnesium Citrate is competitively priced in the mid-range supplement category. Look for the current Amazon price to be between $12-$18 for good value. Consider waiting for Subscribe & Save or wellness sale events for the best deals.

MSRP Assessment

Estimated MSRP: $15.99
Source: Brand typical pricing
Amazon Price: Unable to compare

Market Position

Positioning: Mid-range
Alternatives Range: $12-$25
Value: NOW Supplements offers good quality at reasonable prices compared to premium brands like Thorne or Pure Encapsulations.

Buying Tips

Best Time to Buy: Best prices often during January wellness sales or Amazon Prime Day events.
Deal Indicators: Subscribe & Save discounts, multi-bottle bundles, or coupon clip offers on product page.
Watch For: Watch for third-party sellers charging significantly above $20 for this product.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Feb 27, 2026

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (4.40 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.78 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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