What percentage of reviews are fake for this product?

28.00% of the analyzed reviews appear to be fake or inauthentic.

What is the authenticity grade for this product?

The product receives a grade of C based on review authenticity analysis.

How many reviews were analyzed?

15 reviews were analyzed for authenticity patterns.

What is the adjusted rating after removing fake reviews?

After removing suspicious reviews, the adjusted rating is 4.10 out of 5 stars.

How does this analysis help consumers?

This analysis helps consumers identify products with manipulated reviews, enabling more informed purchasing decisions based on genuine customer feedback.

Is this product priced fairly on Amazon?

Based on AI price analysis, this product is Unable to compare.

How is this product positioned in the market?

This product is positioned as a Mid-range to Premium option in its category.

ANUA BHA 2% Gentle Exfoliating Toner, Mild Facial Exfoliant, Salicylic Acid for Pores and Sebum, Teatree Extract, Hyaluronic Acid, Ceramides (150ml / 5.07 fl.oz.)

Name: ANUA BHA 2% Gentle Exfoliating Toner, Mild Facial Exfoliant, Salicylic Acid for Pores and Sebum, Teatree Extract, Hyaluronic Acid, Ceramides (150ml / 5.07 fl.oz.)
Brand: Amazon
SKU: B0CDKVXBCG
Rating: 4.10 (15 reviews)

ASIN: B0CDKVXBCG

Analysis Date: Nov 21, 2025 (re-analyzed Nov 21, 2025)

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Review Analysis Results

C

Authenticity Grade

28.00%

Fake Reviews

4.80

Original Rating

4.10

Adjusted Rating

Analysis Summary

The reviews show a mixed pattern with some legitimate characteristics but also several concerning elements. Positive aspects include: natural rating distribution (mostly 5-star but with some 4-star and 3-star reviews), detailed personal experiences from multiple users, and varied writing styles. Concerning patterns include: duplicate review from user R1OIXTF3L8FTFP appearing twice with identical text, several overly enthusiastic reviews with minimal substance, and some reviews that follow similar promotional language patterns. The presence of international reviews (Italian, French, Spanish) adds authenticity but could also indicate coordinated reviewing. Overall, the product appears to have genuine user feedback but likely contains some percentage of incentivized or artificial reviews.

Review Statistics

About Review Data Collection

We extract as much review data as Amazon makes available at the time of analysis. The amount may vary due to Amazon's rate limiting, regional restrictions, or other factors. Our analysis is based on the reviews we successfully collected.

858

Total Reviews on Amazon

15

Reviews Analyzed

11

Genuine Reviews

4

Fake Reviews

-0.70

Rating Difference

Want to analyze more reviews? Install the Null Fake Chrome extension to capture and analyze additional reviews as you browse Amazon.

Free, quick to install, and works on Chrome, Edge, Brave, and other Chromium browsers.

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Price Analysis

This appears to be a well-reviewed mid-range exfoliating toner with premium ingredients. Given the 4.8/5 rating from 858 reviews, it represents solid value in the $25-$35 range. Monitor Amazon pricing and wait for coupon or subscription discounts for the best value.

MSRP Assessment

Estimated MSRP: $28-$32

Source: Brand typical pricing

Amazon Price: Unable to compare

Market Position

Positioning: Mid-range to Premium

Alternatives Range: $18-$45

Value: Offers strong formulation with multiple active ingredients (BHA, hyaluronic acid, ceramides) at a competitive price point within the effective skincare category.

Buying Tips

Best Time to Buy: Best deals often appear during major sales events like Prime Day, Black Friday, or skincare-focused promotions.

Deal Indicators: Price below $25, subscribe & save discount, bundled with other ANUA products, or included in limited-time coupon offers.

Watch For: Be wary of prices significantly lower than $20 (possible counterfeit risk) and check seller ratings before purchasing.

Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 1, 2025

Understanding This Analysis

What does Grade C mean?

This product has moderate review authenticity concerns. A notable portion of reviews show suspicious patterns. Consider reading reviews carefully before purchasing.

Adjusted Rating Explained

The adjusted rating (4.10 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.80 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.