Feit Electric BR30 LED Light Bulb, 65W Equivalent, Dimmable, 650 Lumens, E26 Standard Base, 2700K Soft White, 90 CRI, Recessed Can Light Bulbs, 12-Year Lifetime, BR30DM927CA10K/MP/12, 12 Pack

Feit Electric BR30 LED Light Bulb, 65W Equivalent, Dimmable, 650 Lumens, E26 Standard Base, 2700K Soft White, 90 CRI, Recessed Can Light Bulbs, 12-Year Lifetime, BR30DM927CA10K/MP/12, 12 Pack

ASIN: B0BYT99V1W
Analysis Date: Jan 4, 2026 (re-analyzed Jan 4, 2026)

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Review Analysis Results

B
Authenticity Grade
12.00%
Fake Reviews
4.36
Original Rating
4.10
Adjusted Rating

Analysis Summary

The overwhelming majority of these reviews appear genuine, with only 2 out of 16 reviews showing potential manipulation patterns. Most reviews contain specific personal experiences, detailed product interactions, and balanced perspectives that strongly indicate authentic customer feedback. The verified purchase rate is high, and the reviews span a range of ratings (1-5 stars) with varied experiences, which is typical of genuine review ecosystems.

Strong evidence of authenticity includes multiple reviews with highly specific personal contexts: Review #1 details replacing "every recessed can light (65W incandescent) in my home with these 2700K soft white LED equivalents" and mentions "multiple runs of 4 to 7 bulbs on a switch." Review #6 provides a detailed account of matching bulbs purchased "6-7 years ago" and describes failure patterns. Review #9 offers troubleshooting advice about "tabs in the bulb sockets needed a bit of prying up" and mentions a specific comparison to "old incandescent lights." These detailed, technical accounts are difficult to fabricate and indicate genuine user experiences.

Only two reviews raise minor concerns: Review #3 uses somewhat generic marketing language ("energy efficiency significantly reduces my electricity bills," "long lifespan means fewer replacements, saving time and money") that could potentially be templated, though it's not conclusively fake. Review #2 is extremely brief ("Nice and bright. I hope it lasts as long as it is advertised.") but still expresses a personal hope rather than making definitive claims. Neither shows the repetitive phrasing or coordinated patterns that would indicate organized manipulation.

In summary, this review set appears overwhelmingly authentic with minimal signs of manipulation. The detailed technical accounts, varied experiences (including negative reviews about failures), and specific personal contexts strongly suggest genuine customer feedback. The few potentially suspicious reviews are not conclusively fake and could simply represent less articulate customers. The product appears to have generally positive reception with some quality control issues noted by genuine users.

Key patterns identified in the review analysis include: Detailed technical specifications (wattage, color temperature), Specific installation contexts (recessed lighting, dimmer switches), Mixed experiences with some failures reported.

Review Statistics

842
Total Reviews on Amazon
-0.26
Rating Difference

Price Analysis

Feit Electric BR30 bulbs represent solid mid-range value in the LED lighting market. Check price history tools like CamelCamelCamel before purchasing, as these bulbs frequently go on sale. Consider buying when the 12-pack drops below $30 for optimal value.

MSRP Assessment

Estimated MSRP: Unknown
Source: Unable to determine
Amazon Price: Unable to compare

Market Position

Positioning: Mid-range
Alternatives Range: $25-$45 for 12-pack BR30 LED bulbs
Value: Feit Electric offers reliable quality at competitive pricing with strong features like 90 CRI and 12-year lifespan.

Buying Tips

Best Time to Buy: Best prices often during home improvement sales (spring/fall) and Black Friday/Cyber Monday.
Deal Indicators: Price below $30 for 12-pack, bundled with coupons, or during Amazon Lightning Deals.
Watch For: Watch for inflated 'list prices' on Amazon that create false discount impressions.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Jan 4, 2026

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (4.10 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.36 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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