SUPRUS Candle Arc USB Lighter Electric Lighter with Upgraded LED Battery Display Safety Switch Rechargeable Flameless Plasma Windproof Portable for Birthday (Birthday Red)

SUPRUS Candle Arc USB Lighter Electric Lighter with Upgraded LED Battery Display Safety Switch Rechargeable Flameless Plasma Windproof Portable for Birthday (Birthday Red)

ASIN: B0BBGCP7TB
Analysis Date: Jan 11, 2026 (re-analyzed Jan 11, 2026)

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Review Analysis Results

B
Authenticity Grade
13.00%
Fake Reviews
4.73
Original Rating
4.40
Adjusted Rating

Analysis Summary

The overwhelming majority of these reviews for the SUPRUS electric lighter appear genuine, with only 2 out of 15 reviews showing clear manipulation patterns. Most reviews demonstrate authentic user experiences with specific personal details, balanced perspectives, and realistic product feedback. The verified purchase status of all reviews significantly increases their credibility, and the mix of ratings (5, 4, and 3 stars) suggests organic feedback rather than coordinated manipulation.

Strong evidence of authenticity includes detailed personal stories like the reviewer who bought the lighter in 2021 and noted battery degradation and paint chipping (Review 1), the user who described burning white sage as part of a minimalist lifestyle (Review 2), and the parent who mentioned their children complaining about the noise frequency (Review 4). Several reviews include balanced criticism alongside praise, such as the user whose lighter stopped working after a few weeks (Review 9) and the customer who received excellent service when their product failed (Review 5). These nuanced experiences are difficult to fabricate and indicate genuine user engagement.

Only two reviews raise legitimate concerns. Review 8 uses marketing-style language ('game-changer,' 'voila!') with an oddly placed parenthetical, while Review 12 employs a generic bullet-point format lacking personal context. These patterns differ markedly from the detailed, narrative style of other reviews. However, even these potentially problematic reviews contain some plausible elements, making them more suspicious than definitively fake.

Overall, this appears to be a product with generally positive user experiences, with most reviewers providing authentic, detailed feedback. The few concerning reviews represent a small minority and don't significantly undermine the overall authenticity of the feedback. The presence of specific complaints about noise, charging issues, and product failures alongside praise for design and functionality suggests a normal distribution of real customer experiences rather than coordinated manipulation.

Key patterns identified in the review analysis include: Personal timelines and usage patterns, Specific family/household contexts, Balanced praise with minor criticisms.

Review Statistics

55,072
Total Reviews on Amazon
-0.33
Rating Difference

Price Analysis

This SUPRUS lighter appears competitively priced in the mid-range segment with strong customer ratings. Given its premium features and high rating, it represents good value if priced around $20-$25. Wait for coupon discounts or holiday sales for the best deal.

MSRP Assessment

Estimated MSRP: $29.99
Source: Market research
Amazon Price: Below MSRP

Market Position

Positioning: Mid-range
Alternatives Range: $15-$45
Value: Offers premium features like LED battery display and upgraded safety switch at a competitive price point compared to basic plasma lighters.

Buying Tips

Best Time to Buy: Best pricing often around holidays (Christmas, Father's Day) and Amazon Prime Day events.
Deal Indicators: Look for coupon discounts, bundle deals with candles, or price drops below $20.
Watch For: Watch for inflated 'list prices' on Amazon; verify actual savings against recent price history using tools like Keepa or CamelCamelCamel.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Jan 11, 2026

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (4.40 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.73 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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