LIVFRESH Toothpaste Gel, Clinically Proven to Remove Plaque 250% Better, Improves Gum Health 190% Better, Prevents & Reduces Tartar, Freshens Breath, SLS Free Dental Gel, Wintergreen

LIVFRESH Toothpaste Gel, Clinically Proven to Remove Plaque 250% Better, Improves Gum Health 190% Better, Prevents & Reduces Tartar, Freshens Breath, SLS Free Dental Gel, Wintergreen

ASIN: B07PQYJBM3
Analysis Date: Jan 20, 2026 (re-analyzed Jan 20, 2026)

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Review Analysis Results

B
Authenticity Grade
15.00%
Fake Reviews
4.40
Original Rating
4.10
Adjusted Rating

Analysis Summary

The overwhelming majority of these reviews appear genuine, with approximately 85% showing authentic characteristics. Most reviews are verified purchases (marked with 'V'), and they display a natural distribution of ratings (5, 4, 3, and 2 stars) rather than exclusively perfect scores. The reviews contain specific personal experiences, balanced perspectives, and realistic expectations about the product's performance and price point, which strongly suggests organic customer feedback rather than coordinated manipulation.

Strong evidence of authenticity includes detailed personal stories that would be difficult to fabricate consistently. Review #1 describes a specific sensation ('mouth felt noticeably cleaner and smoother—like I'd just left the dentist'), while review #14 mentions a dental checkup in two months as a future validation point. Review #12 provides technical details about fluoride content and brushing instructions that suggest genuine product knowledge. Several reviews mention the high price and small tube size as drawbacks while still recommending the product, demonstrating balanced perspectives rather than uniform praise.

A few reviews raise minor concerns that contribute to the 15% fake assessment. Review #6 ('Good') is overly generic and provides no substantive information, which could indicate a low-effort fake review. Review #2 contains slightly exaggerated language ('gobsmacked in the best way') and an unnecessary disclaimer about purchasing with 'own money,' which sometimes appears in fake reviews trying to appear authentic. However, these represent a small minority, and most reviews with enthusiastic language also contain specific details that support their authenticity.

Overall, this appears to be a legitimate product receiving mostly genuine customer feedback. The reviews show natural variation in writing style, depth of detail, and emotional tone. While a small percentage may be inauthentic, the majority demonstrate the hallmarks of real user experiences, including specific product observations, personal health contexts, and reasonable expectations about results. The product seems to be a premium toothpaste that delivers noticeable results for many users despite its high cost.

Key patterns identified in the review analysis include: Specific personal health contexts mentioned, Balanced criticism of price versus results, Mention of dental professional recommendations.

Review Statistics

About Review Data Collection

We extract as much review data as Amazon makes available at the time of analysis. The amount may vary due to Amazon's rate limiting, regional restrictions, or other factors. Our analysis is based on the reviews we successfully collected.

12,686
Total Reviews on Amazon
15
Reviews Analyzed
13
Genuine Reviews
2
Fake Reviews
-0.30
Rating Difference

Want to analyze more reviews? Install the Null Fake Chrome extension to capture and analyze additional reviews as you browse Amazon.

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Price Analysis

LIVFRESH is positioned as a premium dental gel with clinical performance claims, typically priced 2-3x higher than mainstream toothpaste. The strong 4.4/5 rating from over 12,000 reviews suggests consumers find value in its performance. For best value, wait for promotional events or use Subscribe & Save if you're a regular user.

MSRP Assessment

Estimated MSRP: $12.99-$15.99
Source: Market research
Amazon Price: Unable to compare

Market Position

Positioning: Premium
Alternatives Range: $3-$10
Value: This toothpaste commands a premium price due to clinical claims of superior plaque removal and gum health improvement compared to standard drugstore brands.

Buying Tips

Best Time to Buy: Best prices often appear during Amazon Prime Day, Black Friday, or around Dental Health Month (February).
Deal Indicators: Look for Subscribe & Save discounts, multi-pack bundles, or coupon clip-on offers to reduce the per-unit cost.
Watch For: Watch for third-party sellers charging significantly above typical Amazon price; verify seller reputation and check for inflated shipping costs.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Jan 20, 2026

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (4.10 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.40 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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Detailed explanation of our AI methodology

Spotting Fake Reviews Yourself

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