What percentage of reviews are fake for this product?

25.00% of the analyzed reviews appear to be fake or inauthentic.

What is the authenticity grade for this product?

The product receives a grade of C based on review authenticity analysis.

How many reviews were analyzed?

10 reviews were analyzed for authenticity patterns.

What is the adjusted rating after removing fake reviews?

After removing suspicious reviews, the adjusted rating is 3.90 out of 5 stars.

How does this analysis help consumers?

This analysis helps consumers identify products with manipulated reviews, enabling more informed purchasing decisions based on genuine customer feedback.

Is this product priced fairly on Amazon?

Based on AI price analysis, this product is Unable to compare.

How is this product positioned in the market?

This product is positioned as a Mid-range option in its category.

SECRUI Wireless Doorbell, Easy installation, Waterproof, Adjustable Volume, 58 Chimes, Colorful LED, 1000Ft Range, M520+F55, Black

Name: SECRUI Wireless Doorbell, Easy installation, Waterproof, Adjustable Volume, 58 Chimes, Colorful LED, 1000Ft Range, M520+F55, Black
Brand: Amazon
SKU: B07M68S376
Availability: InStock
Rating: 3.9 (10 reviews)

ASIN: B07M68S376

Analysis Date: Sep 10, 2025 (re-analyzed Sep 10, 2025)

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Review Analysis Results

Authenticity Grade

25.00%

Fake Reviews

4.50

Original Rating

3.90

Adjusted Rating

Analysis Summary

The reviews show a mix of genuine and potentially suspicious content. While most reviews appear authentic with specific details about installation, durability, and performance, there are some patterns that raise moderate concerns: repetitive phrases ('easy peasy', 'plug & play'), overly simplistic 5-star reviews, and one non-English review that lacks detail. The presence of one 1-star review and one 4-star review with specific criticism adds credibility to the overall authenticity.

Review Statistics

32,279

Total Reviews on Amazon

-0.60

Rating Difference

Price Analysis

The SECRUI Wireless Doorbell appears competitively positioned in the mid-range segment with strong features for its category. Given the high rating (4.5/5 from 32k+ reviews), it represents solid value. Monitor Amazon pricing for temporary discounts, especially during major sales events, as this product category frequently sees promotional pricing.

MSRP Assessment

Estimated MSRP: $49.99

Source: Market research

Amazon Price: Unable to compare

Market Position

Positioning: Mid-range

Alternatives Range: $25-$80

Value: Offers strong value with 58 chimes, 1000ft range, and waterproof design at a competitive price point within the wireless doorbell category.

Buying Tips

Best Time to Buy: Best prices often found during Amazon Prime Day, Black Friday, and holiday sales events.

Deal Indicators: Look for bundle deals (multiple receivers), coupon discounts, or lightning deals; price drops below $35 represent good value.

Watch For: Be wary of third-party sellers charging significantly above typical market price; verify seller ratings and return policy.

Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Jan 20, 2026

Understanding This Analysis

What does Grade C mean?

This product has moderate review authenticity concerns. A notable portion of reviews show suspicious patterns. Consider reading reviews carefully before purchasing.

Adjusted Rating Explained

The adjusted rating (3.90 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.50 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.