Philips Sonicare C2 Plaque Control - Genuine Replacement Electric Toothbrush Heads, White, 3 Pack, HX9023/65

Philips Sonicare C2 Plaque Control - Genuine Replacement Electric Toothbrush Heads, White, 3 Pack, HX9023/65

ASIN: B078BF27BF
Analysis Date: Jan 5, 2026 (re-analyzed Jan 5, 2026)

As an Amazon Associate I earn from qualifying purchases.

Review Analysis Results

B
Authenticity Grade
12.00%
Fake Reviews
4.87
Original Rating
4.60
Adjusted Rating

Analysis Summary

The overwhelming majority of these reviews appear genuine, with only 2 out of 16 reviews showing clear manipulation patterns. This represents approximately 12% of the sample. All reviews are verified purchases, which significantly increases their authenticity likelihood. The high concentration of positive ratings is expected for a well-established replacement product from a reputable brand like Philips Sonicare, where satisfied customers typically purchase the same product repeatedly.

Strong evidence of authenticity includes detailed personal experiences like Review 1, where the user shares a 30-year history with the product and specific dental outcomes at age 70. Review 5 provides a balanced perspective with a 4-star rating and detailed comparison between genuine and knock-off products. Review 13 offers technical insight about chip authentication features, demonstrating product-specific knowledge. Review 12 shares personal experience with sensitive gums and comparisons to other versions, showing authentic user journey.

The primary concerns center on two reviews that exhibit generic, marketing-style language without personal context. Review 10 uses promotional phrasing like 'high-quality product that lives up to the Philips name' and 'I've always trusted Philips for oral care' without specific usage details. Review 4 contains repetitive phrasing ('perfect' used three times) and lacks the nuanced detail found in most other reviews. These patterns suggest possible manipulation, though they could also be from less articulate genuine customers.

Overall, this review set demonstrates strong authenticity signals with only minimal suspicious content. The detailed personal narratives, technical specifications, balanced critiques, and verified purchase status outweigh the few generic reviews. The product appears to be a reliable replacement head for the Philips Sonicare system that delivers consistent performance according to genuine long-term users.

Key patterns identified in the review analysis include: Long-term user testimonials with specific timelines, Technical compatibility details for specific models, Comparisons to knock-off or alternative products.

Review Statistics

71,057
Total Reviews on Amazon
-0.27
Rating Difference

Price Analysis

Philips Sonicare replacement heads are premium-priced but typically discounted on Amazon compared to MSRP. Given the high rating and genuine part assurance, this represents good value in the premium segment. Look for Subscribe & Save or promotional events for the best deals, and prioritize Prime/sold-by-Amazon listings to avoid counterfeits.

MSRP Assessment

Estimated MSRP: $39.99
Source: Brand typical pricing
Amazon Price: Below MSRP

Market Position

Positioning: Premium
Alternatives Range: $15-$45 for 3-pack replacement heads
Value: Genuine Philips Sonicare heads offer superior compatibility and performance compared to third-party alternatives, justifying their premium positioning.

Buying Tips

Best Time to Buy: Best prices often around Black Friday, Cyber Monday, and Amazon Prime Day events.
Deal Indicators: Subscribe & Save discounts, bundled offers with other oral care products, or coupon clip-on promotions.
Watch For: Watch for third-party sellers pricing significantly below market average (may indicate counterfeit products) and check shipping costs on non-Prime listings.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Jan 5, 2026

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (4.60 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.87 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

Share This Analysis

Learn More About Fake Reviews

Analyze new product