Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 2.5 Fl Oz
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Review Analysis Results
Analysis Summary
The review set shows mostly authentic characteristics with some minor suspicious elements. The product has a natural rating distribution (mostly 5-star with one 4-star and one 1-star), which is typical for legitimate products. Reviews contain specific usage details, personal experiences, and varied writing styles. However, there are a few concerning patterns: several very brief reviews lacking substance ('Best product ever,' 'Ottimo prodotto,' 'Not much cop'), one review mentioning unusually long product lifespan (5 years from a 2020 purchase), and some generic praise that could be formulaic. The presence of a German language review mixed with English ones is unusual but not necessarily fake. Overall, the majority of reviews appear genuine with detailed, personalized content.
Review Statistics
About Review Data Collection
We extract as much review data as Amazon makes available at the time of analysis. The amount may vary due to Amazon's rate limiting, regional restrictions, or other factors. Our analysis is based on the reviews we successfully collected.
Want to analyze more reviews? Install the Null Fake Chrome extension to capture and analyze additional reviews as you browse Amazon.
Free, quick to install, and works on Chrome, Edge, Brave, and other Chromium browsers.
Price Analysis
Price analysis pending
Price insights will be available shortly.
Understanding This Analysis
What does Grade B mean?
This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.
Adjusted Rating Explained
The adjusted rating (4.20 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.64 stars), suggesting positive fake reviews may be inflating the score.
How We Detect Fake Reviews
Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.
Important Limitations
No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.
