Rocco & Roxie Supply Co. Stain & Strong Odor Eliminator, Enzyme Cleaner, Pet Odor Eliminator for Home - Carpet Stain Remover for Cats & Dog Pee - Urine Destroyer - Carpet Cleaner Spray, 1-Gallon

Rocco & Roxie Supply Co. Stain & Strong Odor Eliminator, Enzyme Cleaner, Pet Odor Eliminator for Home - Carpet Stain Remover for Cats & Dog Pee - Urine Destroyer - Carpet Cleaner Spray, 1-Gallon

ASIN: B00J9MYM5O
Analysis Date: Jan 2, 2026 (re-analyzed Jan 2, 2026)

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Review Analysis Results

A
Authenticity Grade
8.00%
Fake Reviews
4.93
Original Rating
4.70
Adjusted Rating

Analysis Summary

The overwhelming majority of these reviews appear genuine, with only one review showing clear signs of potential inauthenticity. Of the 15 reviews provided, 14 contain specific personal anecdotes, detailed usage scenarios, or balanced assessments that strongly indicate authentic customer experiences. The high verification rate and detailed nature of most reviews suggest this is a product that genuinely works well for pet owners dealing with urine issues, leading to naturally positive feedback.

Evidence of authenticity is abundant throughout the review set. Multiple reviewers share highly specific personal stories: one adopted a senior munchkin cat with incontinence issues (R1TQ63P0SQPKI6), another took in an abandoned 4-month-old male cat that urinated on walls (R37DOKUYDN32Z7), a breeder describes a cat with a UTI peeing on a stove top and toaster (R22JIJEAOCWUH), and another details an elderly cat targeting their new couch (RY6UKBEYYCECW). These are not generic praises but detailed narratives with unique circumstances. Several reviews offer balanced perspectives, noting limitations or providing specific application instructions, which is characteristic of genuine users.

The only concerning review is R1N1WYNL4NL7AZ, which appears to be for a different product entirely (mentioning shiny floors rather than urine removal). This review is in Spanish and describes a floor polishing product, suggesting it may have been posted to the wrong listing or represents a different type of manipulation. No other reviews show the generic praise, marketing language, or repetitive phrasing that would indicate coordinated manipulation.

In summary, this appears to be a legitimate product receiving authentic positive feedback from pet owners dealing with challenging urine issues. The single potentially fake review represents only 6.7% of the sample, and even that might be a simple misposting rather than deliberate manipulation. The detailed personal stories, varied writing styles, and specific usage scenarios across multiple reviews strongly indicate organic customer experiences rather than manufactured content.

Key patterns identified in the review analysis include: Detailed personal pet stories, Specific application instructions, Balanced assessments with minor criticisms.

Review Statistics

About Review Data Collection

We extract as much review data as Amazon makes available at the time of analysis. The amount may vary due to Amazon's rate limiting, regional restrictions, or other factors. Our analysis is based on the reviews we successfully collected.

123,610
Total Reviews on Amazon
15
Reviews Analyzed
14
Genuine Reviews
1
Fake Reviews
-0.23
Rating Difference

Want to analyze more reviews? Install the Null Fake Chrome extension to capture and analyze additional reviews as you browse Amazon.

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Price Analysis

Rocco & Roxie is positioned as a premium enzyme cleaner with pricing reflecting its outstanding customer ratings. Expect to pay $30-$40 for the 1-gallon size on Amazon, which typically represents good value compared to retail stores. Buy when you see Subscribe & Save discounts or during major sale events for the best value.

MSRP Assessment

Estimated MSRP: $39.99
Source: Market research
Amazon Price: Below MSRP

Market Position

Positioning: Premium
Alternatives Range: $25-$45 for 1-gallon enzyme cleaners
Value: This product commands premium pricing due to exceptional ratings (4.93/5) and strong brand reputation in the pet stain/odor category.

Buying Tips

Best Time to Buy: Best prices often around major holidays (Black Friday, Prime Day) and spring cleaning season
Deal Indicators: Subscribe & Save discounts, bundle deals with other pet cleaning products, or coupon offers
Watch For: Watch for third-party sellers charging significantly above typical Amazon price; verify seller is 'Rocco & Roxie Supply Co.' or Amazon directly
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Jan 2, 2026

Understanding This Analysis

What does Grade A mean?

This product has excellent review authenticity. Our AI detected very few suspicious patterns, suggesting the vast majority of reviews are genuine customer experiences.

Adjusted Rating Explained

The adjusted rating (4.70 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.93 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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