What percentage of reviews are fake for this product?

28.00% of the analyzed reviews appear to be fake or inauthentic.

What is the authenticity grade for this product?

The product receives a grade of C based on review authenticity analysis.

How many reviews were analyzed?

15 reviews were analyzed for authenticity patterns.

What is the adjusted rating after removing fake reviews?

After removing suspicious reviews, the adjusted rating is 4.10 out of 5 stars.

How does this analysis help consumers?

This analysis helps consumers identify products with manipulated reviews, enabling more informed purchasing decisions based on genuine customer feedback.

Is this product priced fairly on Amazon?

Based on AI price analysis, this product is Unable to compare.

How is this product positioned in the market?

This product is positioned as a Mid-range option in its category.

Lock Laces - Elastic No Tie Shoelaces 1 Size Fits All for Kids Adults Tieless Shoe Laces Tennis Shoes Sneakers

Name: Lock Laces - Elastic No Tie Shoelaces 1 Size Fits All for Kids Adults Tieless Shoe Laces Tennis Shoes Sneakers
Brand: Amazon
SKU: B00975EAJ6
Availability: InStock
Rating: 4.1 (15 reviews)

ASIN: B00975EAJ6

Analysis Date: Nov 15, 2025

View on Amazon Analyze Another Product View Price Analysis

As an Amazon Associate I earn from qualifying purchases.

Review Analysis Results

Authenticity Grade

28.00%

Fake Reviews

4.73

Original Rating

4.10

Adjusted Rating

Analysis Summary

The review set shows moderate authenticity concerns with several suspicious patterns. While most reviews appear genuine with specific usage scenarios and personal experiences, there are notable red flags: one review appears duplicated (R1D6LISZ15HDUJ appears twice with nearly identical text), several reviews use overly enthusiastic marketing language ('game changer,' 'best upgrades'), and one review (R2WS8YVUCZ2M78) contains unusual justification for reviewing. However, the presence of a 3-star critical review, detailed personal stories about medical conditions, and multilingual reviews (German, Portuguese, Spanish) lend credibility. The 94% 5-star rate is high but plausible for a specialized product that either works well or doesn't for users.

Review Statistics

86,801

Total Reviews on Amazon

-0.63

Rating Difference

Price Analysis

Lock Laces are competitively priced in the mid-range of elastic shoelaces with exceptional customer satisfaction. Given the 4.73/5 rating from over 86,000 reviews, this product represents solid value in its category. Look for multi-pack deals or subscribe & save to maximize savings on this well-regarded accessory.

MSRP Assessment

Estimated MSRP: $12.99

Source: Market research

Amazon Price: Unable to compare

Market Position

Positioning: Mid-range

Alternatives Range: $8-$20

Value: Lock Laces offers good value with strong brand recognition and excellent customer reviews compared to cheaper elastic laces that may lack durability.

Buying Tips

Best Time to Buy: Best prices often appear during back-to-school season (July-August) and holiday sales (November-December).

Deal Indicators: Look for multi-pack discounts, subscribe & save options, or coupon offers that bring price below $10 per pair.

Watch For: Be wary of third-party sellers charging significantly above $15 for single pairs, and check seller ratings before purchasing.

Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 1, 2025

Understanding This Analysis

What does Grade C mean?

This product has moderate review authenticity concerns. A notable portion of reviews show suspicious patterns. Consider reading reviews carefully before purchasing.

Adjusted Rating Explained

The adjusted rating (4.10 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.73 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.