What percentage of reviews are fake for this product?

25.00% of the analyzed reviews appear to be fake or inauthentic.

What is the authenticity grade for this product?

The product receives a grade of C based on review authenticity analysis.

How many reviews were analyzed?

10 reviews were analyzed for authenticity patterns.

What is the adjusted rating after removing fake reviews?

After removing suspicious reviews, the adjusted rating is 3.60 out of 5 stars.

How does this analysis help consumers?

This analysis helps consumers identify products with manipulated reviews, enabling more informed purchasing decisions based on genuine customer feedback.

Is this product priced fairly on Amazon?

Based on AI price analysis, this product is Unable to compare.

How is this product positioned in the market?

This product is positioned as a Premium option in its category.

Pure Encapsulations CholestePure | Supplement to Support Cardiovascular Health, Enzyme Function, and Lipid Metabolism* | 180 Capsules

Name: Pure Encapsulations CholestePure | Supplement to Support Cardiovascular Health, Enzyme Function, and Lipid Metabolism* | 180 Capsules
Brand: Amazon
SKU: B0015VJC34
Rating: 3.60 (10 reviews)

ASIN: B0015VJC34

Analysis Date: Sep 20, 2025 (re-analyzed Sep 20, 2025)

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Review Analysis Results

C

Authenticity Grade

25.00%

Fake Reviews

4.10

Original Rating

3.60

Adjusted Rating

Analysis Summary

The reviews show a mixed pattern with mostly legitimate-seeming content but some concerning elements. Positive aspects include: detailed personal health experiences with specific cholesterol metrics, medical professional mentions, and varied review lengths. Concerning elements include: two identical 3-star reviews (R3R1SCL3PSA9AX) appearing twice suggesting potential manipulation, one very brief 1-star review with minimal content, and some reviews expressing hope rather than confirmed results. The majority of reviews appear genuine with specific health outcomes and timelines, but the duplicate review and extremely brief negative review raise moderate suspicion.

Review Statistics

About Review Data Collection

We extract as much review data as Amazon makes available at the time of analysis. The amount may vary due to Amazon's rate limiting, regional restrictions, or other factors. Our analysis is based on the reviews we successfully collected.

474

Total Reviews on Amazon

10

Reviews Analyzed

7

Genuine Reviews

3

Fake Reviews

-0.50

Rating Difference

Want to analyze more reviews? Install the Null Fake Chrome extension to capture and analyze additional reviews as you browse Amazon.

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Price Analysis

Pure Encapsulations is a premium supplement brand typically priced higher than mainstream alternatives. Expect to pay $50-65 for 180 capsules from reputable sellers. Check Amazon's current price against authorized retailers like PureFormulas or the brand's website, and prioritize verified sellers over absolute lowest price to ensure product authenticity.

MSRP Assessment

Estimated MSRP: $65.00

Source: Brand typical pricing

Amazon Price: Unable to compare

Market Position

Positioning: Premium

Alternatives Range: $25-$70

Value: Pure Encapsulations commands premium pricing for pharmaceutical-grade supplements with third-party testing, offering higher quality assurance than many mainstream brands.

Buying Tips

Best Time to Buy: Health supplement sales often increase in January (New Year resolutions) and September (back-to-school/fall wellness), potentially offering better deals during off-peak months.

Deal Indicators: Subscribe & Save discounts, coupon clip offers, or multi-bottle bundles typically provide 10-20% savings on premium supplements.

Watch For: Watch for prices significantly below $40 for 180 capsules (possible counterfeit risk) and check seller ratings carefully as third-party sellers may offer varying authenticity.

Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 30, 2025

Understanding This Analysis

What does Grade C mean?

This product has moderate review authenticity concerns. A notable portion of reviews show suspicious patterns. Consider reading reviews carefully before purchasing.

Adjusted Rating Explained

The adjusted rating (3.60 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.10 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.