NOW Supplements, Vitamin D-3 400 IU, Strong Bones*, Structural support*, 180 Softgels

NOW Supplements, Vitamin D-3 400 IU, Strong Bones*, Structural support*, 180 Softgels

ASIN: B000V7EIH8
Analysis Date: Jan 23, 2026

As an Amazon Associate I earn from qualifying purchases.

Review Analysis Results

B
Authenticity Grade
15.00%
Fake Reviews
4.60
Original Rating
4.30
Adjusted Rating

Analysis Summary

The overwhelming majority of these reviews appear genuine, with approximately 85% showing authentic characteristics. Most reviews are from verified purchasers (marked with 'V'), and the product has a legitimate following with users who have taken it for years. The reviews span a natural range of ratings (mostly 5-star but with some 4-star and 1-star reviews), which is typical for a well-regarded supplement product. The high percentage of positive reviews is consistent with a quality vitamin D supplement that meets user expectations.

Strong evidence of authenticity comes from multiple detailed reviews with personal context. Review #1 provides specific age information (45 years old) and mentions taking multiple prescriptions, creating a believable personal health context. Review #5 offers balanced feedback about the mint flavor being 'vaguely pleasant and inoffensive' while acknowledging the product's effectiveness. Review #13 describes specific health improvements (back pain relief, wart disappearance) with research context, while Review #6 mentions using the product for winter or with SSRI medication, showing specialized knowledge.

Some minor concerns exist with a few extremely brief reviews that lack substance. Reviews #7 ('Great supplement'), #9 ('Easy to take,'), and #10 ('Very good') provide minimal information and could potentially be padding, though they may also represent genuine customers who simply left quick feedback. Review #14 uses unusual phrasing ('Sun IN THE BELLY') that stands out but doesn't necessarily indicate manipulation. These represent a small minority of the total reviews.

Overall, this appears to be a legitimate product with overwhelmingly genuine customer feedback. The detailed personal experiences, balanced perspectives, and specific product knowledge in most reviews strongly indicate authentic user experiences. While a few brief reviews lack substance, they don't demonstrate clear manipulation patterns like repetitive marketing language or coordinated campaigns. The product seems to have developed a loyal customer base who appreciate its effectiveness and ease of use.

Key patterns identified in the review analysis include: Verified purchase status, Personal health context in detailed reviews, Mix of review lengths and specificity.

Review Statistics

5,160
Total Reviews on Amazon
-0.30
Rating Difference

Price Analysis

NOW Supplements typically offer solid value in the mid-range supplement market. For this 180-count Vitamin D-3 product, a fair price would be $10-$15 based on market comparisons. Check multiple sellers, use Subscribe & Save if you need regular supply, and compare with local health stores for the best overall deal.

MSRP Assessment

Estimated MSRP: Unknown
Source: Unable to determine
Amazon Price: Unable to compare

Market Position

Positioning: Mid-range
Alternatives Range: $8-$25 for 180-count Vitamin D-3 supplements
Value: NOW is a reputable mid-tier brand offering good quality at reasonable prices compared to both budget and premium supplement brands.

Buying Tips

Best Time to Buy: Vitamin D supplements often see price drops in fall/winter when demand increases, but watch for Amazon Prime Day and Black Friday sales.
Deal Indicators: Look for Subscribe & Save discounts (typically 5-15% off), coupon checkboxes on the product page, and prices below $12 for this size.
Watch For: Be wary of third-party sellers with prices significantly higher than Amazon's price or sellers with low feedback ratings.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Jan 23, 2026

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (4.30 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.60 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

Share This Analysis

Learn More About Fake Reviews

Analyze new product