Cos-IQ Intimate Brightening Roll-On Serum | With Azelaic Acid & Alpha + Beta Arbutin Complex | For Dark Underarms, Inner Thighs, Knees & Bikini Area | Intimate Areas for Women & Men | 40ml

Cos-IQ Intimate Brightening Roll-On Serum | With Azelaic Acid & Alpha + Beta Arbutin Complex | For Dark Underarms, Inner Thighs, Knees & Bikini Area | Intimate Areas for Women & Men | 40ml

ASIN: B0DRVVZQL6
Analysis Date: Nov 14, 2025 (re-analyzed Nov 14, 2025)

Review Analysis Results

D
Authenticity Grade
42.00%
Fake Reviews
4.53
Original Rating
3.60
Adjusted Rating

Analysis Summary

The review set shows moderate signs of inauthenticity with several concerning patterns. Key findings: 1) Unusually high 5-star concentration (73% of reviews) with minimal critical feedback, 2) Multiple reviews with identical or near-identical text appearing from different user IDs (reviews 1-2 and 8-9), 3) Several reviews contain overly promotional language and marketing buzzwords that read like product descriptions rather than genuine user experiences, 4) Some reviews show formulaic structure with repeated phrases about 'roll-on design,' 'non-greasy texture,' and specific ingredient mentions. However, there is some legitimate variation in ratings and review lengths, and the product category (intimate care) typically generates enthusiastic reviews from satisfied users.

Review Statistics

About Review Data Collection

We extract as much review data as Amazon makes available at the time of analysis. The amount may vary due to Amazon's rate limiting, regional restrictions, or other factors. Our analysis is based on the reviews we successfully collected.

562
Total Reviews on Amazon
15
Reviews Analyzed
9
Genuine Reviews
6
Fake Reviews
-0.93
Rating Difference

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Price Analysis

This product falls in the mid-range to premium segment for intimate brightening serums in India. Given its high rating and specialized formulation, it offers good value if purchased from authorized sellers. Wait for Amazon sales events or bundle offers for the best deal, and always verify seller authenticity before purchasing.

MSRP Assessment

Estimated MSRP: ₹1,200-₹1,500
Source: Market research
Amazon Price: Unable to compare

Market Position

Positioning: Mid-range to Premium
Alternatives Range: ₹400-₹2,000
Value: Offers specialized ingredients like Azelaic Acid and Arbutin Complex at a competitive price point compared to dermatologist-recommended intimate care serums.

Buying Tips

Best Time to Buy: Best during monsoon/winter when skin concerns are more noticeable, or during major sales like Amazon Great Indian Festival.
Deal Indicators: Look for bundle deals with other Cos-IQ products, discounts of 20% or more, or additional cashback offers.
Watch For: Be wary of prices significantly below ₹600 as it may indicate counterfeit products; check seller ratings and authenticity guarantees.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 1, 2025

Understanding This Analysis

What does Grade D mean?

This product has significant review authenticity issues. Many reviews show patterns consistent with fake or incentivized reviews. Exercise caution.

Adjusted Rating Explained

The adjusted rating (3.60 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.53 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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