Plum Coconut Milk & Peptides Strength & Shine Shampoo | 22X Smoother Hair | With Coconut Milk & Pea Peptide | Smoothening & Strengthening | Paraben-Free, 100% Vegan, 250ml
Review Analysis Results
Analysis Summary
The overwhelming majority of these reviews appear genuine, with approximately 85% showing authentic characteristics. Most reviews are verified purchases, and the distribution includes a balanced mix of ratings (5-star, 4-star, and one 3-star), which is typical of organic feedback. The genuine reviews contain specific personal experiences, detailed product observations, and varied writing styles that suggest real users rather than coordinated manipulation.
Strong evidence of authenticity includes several reviews with personal context that would be difficult to fabricate consistently. Review #5 provides specific age and hair type details along with ingredient analysis, demonstrating genuine engagement. Review #1 offers detailed usage observations about noticing differences within 1-2 washes. Review #3 describes specific hair type (frizzy dry wavy hair) and how the product affects it. These detailed, varied perspectives strongly indicate authentic user experiences rather than manufactured praise.
A few reviews raise minor concerns due to their brevity and generic language. Review #9 consists only of emojis, while reviews #10 and #15 contain very brief, non-specific praise. However, these represent a small minority, and even some brief reviews include specific details like packaging observations or mention of bottle damage, suggesting they could be genuine but less detailed feedback.
Overall, this appears to be a typical set of reviews for a well-received hair care product. The presence of detailed negative feedback, varied writing styles, and specific personal experiences strongly outweighs the few generic positive comments. While a small percentage of reviews might be inauthentic, the majority demonstrate the characteristics of genuine customer feedback for a product that generally satisfies users.
Key patterns identified in the review analysis include: Specific hair type descriptions, Mention of immediate results after 1-2 uses, Balanced feedback including conditioner recommendations.
Review Statistics
About Review Data Collection
We extract as much review data as Amazon makes available at the time of analysis. The amount may vary due to Amazon's rate limiting, regional restrictions, or other factors. Our analysis is based on the reviews we successfully collected.
Want to analyze more reviews? Install the Null Fake Chrome extension to capture and analyze additional reviews as you browse Amazon.
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Price Analysis
Plum is positioned as a mid-range, ethically-focused haircare brand in India. Without the current Amazon price, look for deals during major sales where discounts of 15-25% are typical. Given the strong rating, it represents good value if purchased near ₹350 or with bundled offers.
MSRP Assessment
Market Position
Buying Tips
Understanding This Analysis
What does Grade B mean?
This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.
Adjusted Rating Explained
The adjusted rating (4.00 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.33 stars), suggesting positive fake reviews may be inflating the score.
How We Detect Fake Reviews
Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.
Important Limitations
No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.
