MANGALAM Bhimseni (Original) Solid Camphor 100G Jar - Pack Of 1 | 100% Organic | For Puja, Aromatherapy & Air Freshener | Sweet Fragrance

MANGALAM Bhimseni (Original) Solid Camphor 100G Jar - Pack Of 1 | 100% Organic | For Puja, Aromatherapy & Air Freshener | Sweet Fragrance

ASIN: B07ZJSTTHM
Analysis Date: Jan 21, 2026

Review Analysis Results

B
Authenticity Grade
15.00%
Fake Reviews
4.47
Original Rating
4.10
Adjusted Rating

Analysis Summary

The majority of these reviews appear genuine, with approximately 85% showing authentic characteristics. All reviews are verified purchases, which significantly increases their credibility. The reviews display a natural distribution of ratings (5-star to 1-star) and include specific personal experiences, complaints, and balanced perspectives that suggest real customer feedback rather than coordinated manipulation.

Strong evidence of authenticity includes detailed personal experiences like review #12 describing the camphor's longevity (48-72 hours) and specific ritual uses, review #6 mentioning a tampered bottle with no smell, and review #10 providing a balanced perspective noting the product is excellent but too expensive. Review #13 offers nuanced feedback about the strong smell being intentional, while review #15 provides specific comparative analysis against regular camphor. These detailed, contextual reviews with varied perspectives strongly indicate genuine customer experiences.

Some minor concerns exist with a few extremely brief reviews (reviews #1, #3, #4, #5, #8, #9) that offer minimal detail beyond generic praise like 'Good product' or 'Good smell.' While these could potentially be low-effort genuine reviews, their repetitive nature and lack of specifics create some uncertainty. However, they represent a small minority and lack the clear manipulation patterns like marketing language or identical phrasing across multiple reviews.

Overall, this review set appears predominantly authentic with a small subset of potentially low-quality reviews. The detailed negative and mixed reviews provide credibility, as fake review campaigns typically avoid critical feedback. The product seems to be a camphor product used for rituals with varying experiences regarding scent strength and packaging quality, which aligns with normal product variation rather than manipulation.

Key patterns identified in the review analysis include: Verified purchases throughout, Natural rating distribution (1-5 stars), Mix of detailed and brief reviews.

Review Statistics

22,626
Total Reviews on Amazon
-0.37
Rating Difference

Price Analysis

MANGALAM Bhimseni camphor is a mid-range, quality product in its category. Since the current Amazon price is unknown, compare it against local stores (typically ₹120-₹150) and watch for festival discounts. Prioritize verified authenticity over lowest price to ensure pure camphor for puja use.

MSRP Assessment

Estimated MSRP: ₹120-₹150
Source: Market research
Amazon Price: Unable to compare

Market Position

Positioning: Mid-range
Alternatives Range: ₹80-₹250 for 100g camphor
Value: Bhimseni camphor is considered premium quality for puja use, offering better fragrance and purity than cheaper alternatives.

Buying Tips

Best Time to Buy: Prices may increase during major festivals (Diwali, Navratri) due to higher demand.
Deal Indicators: Look for combo packs with other puja items, lightning deals, or coupon discounts of 10-20%.
Watch For: Extremely low prices (below ₹80) may indicate adulterated or synthetic camphor; check for '100% organic' and 'Bhimseni' authenticity.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Jan 21, 2026

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (4.10 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.47 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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