What percentage of reviews are fake for this product?

0.00% of the analyzed reviews appear to be fake or inauthentic.

What is the authenticity grade for this product?

The product receives a grade of A based on review authenticity analysis.

How many reviews were analyzed?

14 reviews were analyzed for authenticity patterns.

What is the adjusted rating after removing fake reviews?

After removing suspicious reviews, the adjusted rating is 4.57 out of 5 stars.

How does this analysis help consumers?

This analysis helps consumers identify products with manipulated reviews, enabling more informed purchasing decisions based on genuine customer feedback.

Is this product priced fairly on Amazon?

Based on AI price analysis, this product is Unable to compare.

How is this product positioned in the market?

This product is positioned as a Mid-range option in its category.

Pure & Sure Organic Castor Oil 500ml | 100% Natural & Cold Pressed | For Hair Growth, Eyelashes, Eyebrows & Skin - Natural Moisturizer & Conditioner - Organic Beauty Essential

ASIN: B0786YJFZ9

Analysis Date: Jan 21, 2026

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Review Analysis Results

Authenticity Grade

0.00%

Fake Reviews

4.57

Original Rating

4.57

Adjusted Rating

Analysis Summary

Analysis of 14 reviews found approximately 14 genuine reviews (100% authenticity rate). This product demonstrates excellent review authenticity with strong genuine customer engagement.

The reviews show clear authentic signals: detailed personal experiences, specific product knowledge, balanced perspectives mentioning both strengths and limitations, and verified purchase confirmations. These patterns are consistent with genuine customer feedback.

The high authenticity rate reflects a product with satisfied customers sharing real experiences. The review distribution and language patterns indicate organic, legitimate feedback from actual users.

Review Statistics

6,492

Total Reviews on Amazon

0.00

Rating Difference

Price Analysis

Pure & Sure appears competitively positioned in the mid-range organic castor oil segment. Given the strong rating (4.57/5 from 6,492 reviews), it represents solid value for quality-conscious consumers. Wait for Amazon sales events or check for coupon discounts to get the best price.

MSRP Assessment

Estimated MSRP: ₹450-₹550

Source: Market research

Amazon Price: Unable to compare

Market Position

Positioning: Mid-range

Alternatives Range: ₹200-₹800 for 500ml organic castor oil

Value: Offers good value with organic certification and cold-pressed extraction at a competitive price point compared to similar premium organic brands.

Buying Tips

Best Time to Buy: Best during Amazon sales events (Great Indian Festival, Prime Day) or monsoon/winter when hair care demand increases.

Deal Indicators: Look for prices below ₹400, bundled offers with hair care products, or additional discounts with coupon codes.

Watch For: Watch for prices significantly below ₹300 (may indicate dilution or non-organic substitutes) and check seller ratings before purchase.

Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Jan 21, 2026

Understanding This Analysis

What does Grade A mean?

This product has excellent review authenticity. Our AI detected very few suspicious patterns, suggesting the vast majority of reviews are genuine customer experiences.

Adjusted Rating Explained

The adjusted rating (4.57 stars) represents what we estimate this product's rating would be if fake reviews were removed. The ratings are similar, suggesting fake reviews aren't significantly impacting the overall score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.