SUPA MODERN Cooling Side Sleeper Pillow for Neck and Shoulder Pain, Shredded Memory Foam Bed Pillows for Sleeping Set of 1 Adjustable Queen Size Curved Neck Pillow-Cooling Pillow with Washable Cover

SUPA MODERN Cooling Side Sleeper Pillow for Neck and Shoulder Pain, Shredded Memory Foam Bed Pillows for Sleeping Set of 1 Adjustable Queen Size Curved Neck Pillow-Cooling Pillow with Washable Cover

ASIN: B0CYT8S9W8
Analysis Date: Jan 15, 2026 (re-analyzed Jan 15, 2026)

Review Analysis Results

A
Authenticity Grade
8.00%
Fake Reviews
4.38
Original Rating
4.20
Adjusted Rating

Analysis Summary

The overwhelming majority of these reviews appear genuine, with only one review showing potential manipulation patterns. Of the 13 reviews analyzed, 12 demonstrate clear authenticity markers including personal context, specific product experiences, balanced perspectives, and verified purchase status. The reviews come from a mix of verified (V) and unverified (U) purchasers, with both groups providing similarly detailed feedback. The overall authenticity rate is approximately 92%, indicating a normal distribution of customer feedback for what appears to be a well-received product.

Strong evidence of authenticity includes multiple reviews with specific personal contexts (Crohn's disease, side sleeping preferences, comparison to MyPillow), detailed product observations (vacuum packing, shredded memory foam, cool side effectiveness), and balanced perspectives that acknowledge both positives and limitations. Review #1 provides particularly compelling authenticity with its detailed medical context and specific sleep improvement claims. Review #13 offers a nuanced 4-star rating with clear reasoning about cooling effectiveness, demonstrating genuine critical thinking rather than scripted praise.

The only concerning review is #8 ("I love them! I love them!"), which lacks specificity and appears overly enthusiastic without substantive content. This single review represents less than 8% of the sample and shows the generic praise pattern that sometimes indicates manipulation. However, its isolated nature and the strong authenticity signals in all other reviews suggest this may simply be an enthusiastic but brief customer rather than systematic manipulation.

In summary, this review set appears overwhelmingly genuine with one minor outlier. The detailed personal experiences, balanced criticisms, and specific product observations across multiple reviews strongly indicate authentic customer feedback. The product seems to be a shredded memory foam pillow with cooling technology and adjustable fill, receiving generally positive feedback for comfort while some users note the cooling effect may be less pronounced or shorter-lasting than advertised.

Key patterns identified in the review analysis include: Personal health/sleep context, Specific cooling feature feedback, Adjustable fill mentioned.

Review Statistics

About Review Data Collection

We extract as much review data as Amazon makes available at the time of analysis. The amount may vary due to Amazon's rate limiting, regional restrictions, or other factors. Our analysis is based on the reviews we successfully collected.

14,173
Total Reviews on Amazon
13
Reviews Analyzed
12
Genuine Reviews
1
Fake Reviews
-0.18
Rating Difference

Want to analyze more reviews? Install the Null Fake Chrome extension to capture and analyze additional reviews as you browse Amazon.

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Price Analysis

This appears to be a well-reviewed ergonomic pillow positioned in the mid-to-premium segment. Given the 14,000+ reviews and 4.38 rating, it's an established product likely offering good value. Monitor the price for drops below £50 and consider purchasing during major sales events for the best value.

MSRP Assessment

Estimated MSRP: £65-£85
Source: Market research
Amazon Price: Unable to compare

Market Position

Positioning: Mid-range to Premium
Alternatives Range: £25-£120
Value: Offers specialized side-sleeper design and cooling features at a competitive price point within the ergonomic pillow category.

Buying Tips

Best Time to Buy: Best deals often appear during Amazon Prime Day, Black Friday, and January sales when bedding items are frequently discounted.
Deal Indicators: Look for price drops below £45, bundle deals with other bedding, or discounts combined with coupon codes.
Watch For: Watch for sudden price spikes above £90, which may indicate artificial inflation before a 'discount', and verify seller authenticity given the high review count.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Jan 15, 2026

Understanding This Analysis

What does Grade A mean?

This product has excellent review authenticity. Our AI detected very few suspicious patterns, suggesting the vast majority of reviews are genuine customer experiences.

Adjusted Rating Explained

The adjusted rating (4.20 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.38 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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