What percentage of reviews are fake for this product?

28.00% of the analyzed reviews appear to be fake or inauthentic.

What is the authenticity grade for this product?

The product receives a grade of C based on review authenticity analysis.

How many reviews were analyzed?

15 reviews were analyzed for authenticity patterns.

What is the adjusted rating after removing fake reviews?

After removing suspicious reviews, the adjusted rating is 3.50 out of 5 stars.

How does this analysis help consumers?

This analysis helps consumers identify products with manipulated reviews, enabling more informed purchasing decisions based on genuine customer feedback.

Is this product priced fairly on Amazon?

Based on AI price analysis, this product is Unable to compare.

How is this product positioned in the market?

This product is positioned as a Budget option in its category.

Back Scratcher, Telescopic Back Scratch, Back Scratcher, Pullable from 15cm to 50cm, Stainless Steel Massager Tool for House, Trip and Office

Name: Back Scratcher, Telescopic Back Scratch, Back Scratcher, Pullable from 15cm to 50cm, Stainless Steel Massager Tool for House, Trip and Office
Brand: Amazon
SKU: B09NVQF53R
Rating: 3.50 (15 reviews)

ASIN: B09NVQF53R

Analysis Date: Nov 19, 2025 (re-analyzed Nov 19, 2025)

View on Amazon Analyze Another Product View Price Analysis

Review Analysis Results

C

Authenticity Grade

28.00%

Fake Reviews

4.07

Original Rating

3.50

Adjusted Rating

Analysis Summary

The reviews show a mixed pattern with some legitimate characteristics but also several red flags. Positive aspects include: natural rating distribution (5★=10, 4★=2, 3★=1, 2★=2, 1★=1), varied review lengths, and authentic-sounding complaints. However, concerns include: multiple overly enthusiastic 5-star reviews with exaggerated language, several reviews that read like marketing copy rather than genuine user experiences, and some reviews that focus more on convincing others to buy than describing actual usage. The presence of multiple languages (English, Dutch, Italian, German) could indicate international marketing efforts. The overall pattern suggests a product with some authentic reviews but likely supplemented with incentivized or promotional content.

Review Statistics

About Review Data Collection

We extract as much review data as Amazon makes available at the time of analysis. The amount may vary due to Amazon's rate limiting, regional restrictions, or other factors. Our analysis is based on the reviews we successfully collected.

2,563

Total Reviews on Amazon

15

Reviews Analyzed

11

Genuine Reviews

4

Fake Reviews

-0.57

Rating Difference

Want to analyze more reviews? Install the Null Fake Chrome extension to capture and analyze additional reviews as you browse Amazon.

Free, quick to install, and works on Chrome, Edge, Brave, and other Chromium browsers.

Install Chrome Extension

Price Analysis

This is a budget-friendly back scratcher with strong user ratings. Expect to pay £8-£15 on Amazon UK for a reliable basic model. Buy when you see a coupon or the price dips below £10, as it's a low-cost item with minimal seasonal fluctuation.

MSRP Assessment

Estimated MSRP: £12-£18

Source: Market research

Amazon Price: Unable to compare

Market Position

Positioning: Budget

Alternatives Range: £8-£25

Value: Good value for a basic stainless steel telescopic back scratcher with solid ratings, though premium alternatives offer ergonomic handles or additional massage features.

Buying Tips

Best Time to Buy: No strong seasonal pattern, but minor discounts may appear during holiday sales (e.g., Black Friday, Prime Day).

Deal Indicators: Price below £10, bundled with other self-care items, or with a coupon applied.

Watch For: Watch for inflated 'list prices' or fake discounts; verify seller ratings and check reviews for durability concerns.

Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 1, 2025

Understanding This Analysis

What does Grade C mean?

This product has moderate review authenticity concerns. A notable portion of reviews show suspicious patterns. Consider reading reviews carefully before purchasing.

Adjusted Rating Explained

The adjusted rating (3.50 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.07 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.