Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml - 10X Whiter Teeth* - Instant Teeth Whitening Toothpaste^ - Deeply* Whitens - Helps Prevent Future Stains - Enamel Safe for Daily Use

Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml - 10X Whiter Teeth* - Instant Teeth Whitening Toothpaste^ - Deeply* Whitens - Helps Prevent Future Stains - Enamel Safe for Daily Use

ASIN: B081QYR1B5
Analysis Date: Dec 24, 2025

Review Analysis Results

B
Authenticity Grade
15.00%
Fake Reviews
4.00
Original Rating
3.70
Adjusted Rating

Analysis Summary

The vast majority of these reviews appear genuine, with approximately 85% showing authentic characteristics. The verification status is not explicitly provided in this dataset, but the reviews exhibit strong genuine signals including personal context, specific product experiences, and balanced perspectives. The collection represents a normal distribution of opinions for a popular consumer product, with most users reporting positive experiences but some expressing valid criticisms.

Multiple reviews demonstrate clear authenticity through detailed personal context. Review #1 discusses taste sensitivity and specific whitening results when paired with a quality toothbrush. Review #12 provides photographic evidence and mentions age-related dental concerns with a humorous reference to celebrity teeth. Review #14 offers technical analysis of formula changes with a history of purchasing the product. These detailed, specific experiences strongly indicate genuine users rather than fabricated content.

A few reviews raise minor concerns. Review #6 contains typos ('cleans your teeth goid white') and generic praise without specifics, suggesting possible low-effort or inauthentic content. Review #9 is extremely brief ('Exactly like picture, value for money') and could be considered generic. However, these represent a small minority, and even some brief reviews may simply reflect users who don't elaborate extensively.

Overall, this review set appears predominantly authentic with only a small percentage showing potential manipulation indicators. The detailed negative reviews discussing formula changes and environmental concerns actually strengthen the authenticity of the collection, as genuine review sets typically include diverse perspectives. The high proportion of positive reviews is consistent with a quality product receiving normal user feedback rather than evidence of systematic manipulation.

Key patterns identified in the review analysis include: Detailed taste descriptions, Specific whitening results timeframe, Environmental packaging concerns.

Review Statistics

9,967
Total Reviews on Amazon
-0.30
Rating Difference

Price Analysis

This is a competitively priced, mid-range whitening toothpaste from a trusted brand. Without the current Amazon price, we recommend checking if it's below the typical £3.50 MSRP. The best value is usually found in multi-packs or with subscription discounts.

MSRP Assessment

Estimated MSRP: £3.50
Source: Brand typical pricing
Amazon Price: Unable to compare

Market Position

Positioning: Mid-range
Alternatives Range: £1.00-£6.00
Value: Offers professional whitening claims at a moderate price point compared to both basic toothpastes and premium whitening brands.

Buying Tips

Best Time to Buy: Minor promotions may occur around major holidays (Christmas, New Year) or during Amazon events like Prime Day.
Deal Indicators: Look for multi-pack discounts, subscribe & save offers, or coupons applied at checkout.
Watch For: Be wary of third-party sellers charging significantly above £4.00 for a single tube, as this is a common, mass-market product.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 24, 2025

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (3.70 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.00 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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