PRO ELEC PEL00898 1 Gang Extension Lead 1m, White

PRO ELEC PEL00898 1 Gang Extension Lead 1m, White

ASIN: B011871VH4
Analysis Date: Dec 14, 2025

Review Analysis Results

B
Authenticity Grade
12.00%
Fake Reviews
4.43
Original Rating
4.20
Adjusted Rating

Analysis Summary

The overwhelming majority of these reviews appear genuine, with only minimal indications of potential manipulation. Most reviews show clear signs of authentic user experiences, including specific personal contexts, balanced perspectives, and detailed product observations. The verified purchase status of all reviews significantly increases their credibility, and the distribution of ratings (including 2-star and 3-star reviews) suggests organic feedback rather than coordinated manipulation.

Strong evidence of authenticity includes multiple reviews with specific personal use cases: Review #3 describes frustration with previous 4-gang extensions that took up too much room; Review #10 explains a specific need for a removable plug to pass through a pre-drilled brick wall; Review #12 mentions reading other reviews about cable length before purchasing. Review #6 provides detailed price analysis comparing black vs. white versions with specific pricing (£9 vs £2.50), demonstrating genuine consumer behavior. The Arabic review (#9) with location details (Abu Walid - Dammam) adds geographic authenticity.

The only minor concerns involve a few very brief reviews (#2, #4, #5, #8) that lack detail, but these are common in genuine review ecosystems where users leave quick feedback. Review #6 appears twice with slight variations, which could indicate duplicate posting, but the content itself is detailed and price-specific, suggesting it may be a genuine review posted twice rather than fabricated content. No clear patterns of marketing language, generic praise without specifics, or coordinated phrasing across multiple reviews exist.

Overall, this appears to be a typical review set for a functional, affordable product that generally satisfies users. The presence of critical reviews addressing specific shortcomings (cable length, plug construction, misleading photos) alongside positive experiences creates a balanced, credible picture. While a small percentage of reviews lack detail, there's insufficient evidence to classify them as fake rather than simply brief genuine feedback.

Key patterns identified in the review analysis include: Price/value focus in multiple reviews, Specific cable length observations, Personal use case descriptions.

Review Statistics

3,455
Total Reviews on Amazon
-0.23
Rating Difference

Price Analysis

This is a budget-friendly basic extension lead with excellent customer ratings (4.43/5). For a 1m single-gang model, a fair price would be £6-£9 on Amazon UK. Consider if you truly need only 1 meter length and one socket, as slightly longer or multi-socket options often provide better value for minimal extra cost.

MSRP Assessment

Estimated MSRP: £8-£12
Source: Product category average
Amazon Price: Unable to compare

Market Position

Positioning: Budget
Alternatives Range: £5-£20
Value: This basic 1m extension lead offers solid value for essential use with strong customer ratings, though longer or multi-socket options provide more flexibility for similar pricing.

Buying Tips

Best Time to Buy: Best prices often appear during Black Friday, January sales, or back-to-school periods when home/office products are promoted.
Deal Indicators: Look for prices below £6, bundled offers with other accessories, or free shipping thresholds.
Watch For: Be wary of prices significantly above £15 for this basic model, or sellers with limited reviews offering 'too good to be true' pricing.
Price analysis generated by AI based on product category and market research. Actual prices may vary. Last analyzed: Dec 14, 2025

Understanding This Analysis

What does Grade B mean?

This product has good review authenticity with minor concerns. While most reviews appear genuine, we detected some patterns that warrant mild caution.

Adjusted Rating Explained

The adjusted rating (4.20 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.43 stars), suggesting positive fake reviews may be inflating the score.

How We Detect Fake Reviews

Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.

Important Limitations

No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.

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