KELO-COTE Scar Gel 15g | Silicone Scar Gel Formula | Helps Improve the Appearance of Old & New Raised Scars | Reduces Redness, Itching & Discomfort | Ideal for Surgical, C-Section, Burn & Acne Scars
Review Analysis Results
Analysis Summary
This product listing shows a moderate level of suspicious review activity, scoring 38 on the fake percentage scale. The review set contains 15 total entries with a heavily skewed distribution: 11 five-star reviews (73%), 2 one-star reviews (13%), and only 2 reviews with middle ratings (one 4-star and one 3-star). This extreme polarization is a common pattern in manipulated review environments. The verified purchase rate appears high, but there are clear duplicate reviews present (R36UKMOJT76SGP and R2KAKWDX25HBMX appear twice with identical content), which immediately raises red flags about review authenticity.
Several reviews exhibit language patterns characteristic of inauthentic content. The most concerning example is R2KAKWDX25HBMX which states: "This product is a miracle 🥰 In just 5 days, my scar was transformed 🥰" - this uses exaggerated language with emojis and makes unrealistic claims about transformation speed. Another suspicious pattern appears in RCR5X9706GGJ4 with the overly generic statement "Helps new scars heal and makes them less noticeable" that reads like marketing copy rather than personal experience. The duplicate reviews with identical text further confirm manipulation attempts.
Authenticity indicators are mixed. Positive signs include specific usage details in reviews like RDGEJ0M0GS37F ("after surgery") and R1AXDP60FYIHGQ ("second tube," "consistent use") which demonstrate genuine user experience. However, the emotional tone varies dramatically from extreme praise ("miracle") to extreme criticism ("nightmare"), with little middle ground. The multilingual reviews (Swedish, Arabic, German, Spanish) could indicate genuine international use but could also be a tactic to appear authentic. The timing pattern cannot be assessed from this data snapshot, but the duplicate content suggests coordinated posting.
Key concerns include the duplicate reviews, unrealistic claims about rapid results, and the extreme rating polarization. Positive indicators include some detailed, specific reviews that discuss long-term use and realistic expectations. The presence of critical reviews in multiple languages suggests some genuine feedback, but the overall pattern suggests manipulation attempts to boost ratings. The product appears to have both legitimate users and artificially inflated positive reviews, creating a mixed authenticity profile that warrants caution.
Key patterns identified in the review analysis include: duplicate reviews with identical text, extreme rating polarization (mostly 5-star with few 1-star), unrealistic claims about rapid results.
Review Statistics
About Review Data Collection
We extract as much review data as Amazon makes available at the time of analysis. The amount may vary due to Amazon's rate limiting, regional restrictions, or other factors. Our analysis is based on the reviews we successfully collected.
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Price Analysis
KELO-COTE is a premium-priced scar gel with excellent reviews, suggesting good efficacy. For UK consumers, compare the Amazon price against major pharmacies like Boots (typically £25-£30) and look for discounts on multi-packs. Given the strong rating, it's worth paying a premium over budget alternatives if scar appearance is a priority.
MSRP Assessment
Market Position
Buying Tips
Understanding This Analysis
What does Grade C mean?
This product has moderate review authenticity concerns. A notable portion of reviews show suspicious patterns. Consider reading reviews carefully before purchasing.
Adjusted Rating Explained
The adjusted rating (3.50 stars) represents what we estimate this product's rating would be if fake reviews were removed. This product's adjusted rating is lower than Amazon's displayed rating (4.27 stars), suggesting positive fake reviews may be inflating the score.
How We Detect Fake Reviews
Our AI analyzes multiple factors: language patterns (generic vs. specific), reviewer behavior (history, timing), temporal anomalies (review clusters), verification status, sentiment authenticity, and statistical outliers. No single factor determines a review is fake - we look at the combination of signals.
Important Limitations
No automated system is perfect. Sophisticated fake reviews can evade detection, and some genuine reviews may be incorrectly flagged. Use this analysis as one data point in your purchasing decision, not the only factor. Reading actual review content yourself is always valuable.
